Clear search
Close search
Google apps
Main menu

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Ideal budget spend column

Displays the optimal spend for a monthly-spend bid strategy on a specific date.

You need to select a one-day time range (e.g., June 1 - June 1) in this column to work correctly. However, if you want to chart the Ideal budget spend column on the performance summary graph, you can select a larger time range.

The value is calculated as follows:

  • Ideal budget spend = (Monthly budget - spend since the beginning of the month) / Remaining days in the month

DoubleClick Search (DS) will not adjust the ideal budget spend for previous days, regardless of whether you changed the budget in mid-month. For example:

  1. You set a target spend of $3000 for June, a month with 30 days.

  2. In the UI, the time range is June 1 - June 1. Therefore, DS uses June 1 to determine that 30 days are left in the month, and the Ideal budget spend is $100 (calculated as ($3000 - 0) / 30).

  3. On June 1, there was actually an underspend of $75.

  4. On June 2, you changed the bid strategy’s target spend to $6000.

  5. In the UI, you change the time range to June 2 - June 2. DS uses June 2, and the Ideal budget spend is now $204.31 (calculated as ($6000 - $75) / 29) DS does not go back and update the Ideal budget spend for day 1.

This allows you to go back and inspect the performance of the Performance Bidding Suite. For any historical day, you can see what the Performance Bidding Suite intended to spend, given the exact data that was available at that time. You could then, for example, expand the time range and use the performance summary graph to chart Cost vs. Ideal budget spend. This would allow you to see how the Performance Bidding Suite has been performing given the historical stats and goals.

Add this column to a report
  1. Do either of the following:

  2. Select a single day in the time range selector.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

Was this article helpful?
How can we improve it?