Set up Floodlight tags, activities, and groups

Create a Floodlight tag and activity

Before you create a Floodlight tag and activity

Before you can create Floodlight tags and activities, you need to create at least one Floodlight activity group. DS uses Floodlight activity groups to organize Floodlight activities by type and by purpose, in the same way that you use ad groups to organize ads and biddable items. Learn more about Floodlight tags, activities, and groups.

Manage Floodlight groups and activities

Create a Floodlight tag and activity

Only an agency manager can create Floodlight activity groups and Floodlight activities in DoubleClick Search. Learn more about agency managers and other user types in DoubleClick Search.
  1. Navigate to an advertiser. Then in the left nav, click Advertiser settings.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    DoubleClick Search displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Floodlight activities tab.

  3. Click the + New floodlight activity button, which appears just below the tab.

  4. Name the Floodlight activity.

    Choose a name that reflects the conversion this activity tracks. You'll see this name when you segment reports by Floodlight activity, create Floodlight columns, or choose Floodlight activities as conversion source in a bid strategy.
  5. In the Expected URL field, enter the URL of the webpage where you plan on adding the Floodlight tag.
    You need to start the URL with http:// or, if the page is secured, https://.

  6. From the Activity group list, select the Floodlight activity group that will contain this Floodlight activity.

  7. Select the Secure Servers Only (https) check box to encrypt the transmission of Floodlight data to DCM and DS.

  8. Click Save.
    DoubleClick Search adds the Floodlight activity to the Floodlight activities reporting table.