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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set up Floodlight tags, activities, and groups

Create a Floodlight tag and activity

Before you create a Floodlight tag and activity

Before you can create Floodlight tags and activities, you need to create at least one Floodlight activity group. DoubleClick Search (DS) uses Floodlight activity groups to organize Floodlight activities by type and by purpose, in the same way that you use ad groups to organize ads and biddable items. Learn more about Floodlight tags, activities, and groups.

Special permissions required

Before you can create or edit Floodlight activity groups and Floodlight activities in DoubleClick Search, your Google account needs all of the following permissions:

Create a Floodlight tag and activity

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    DoubleClick Search displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only DS agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Floodlight▼ tab and select Floodlight activities.

  4. Click the + Floodlight activity button, which appears just below the tab.

  5. Name the Floodlight activity.

    Choose a name that reflects the conversion this activity tracks. You'll see this name when you segment reports by Floodlight activity, create Floodlight columns, or choose Floodlight activities as conversion source in a bid strategy.
  6. In the Expected URL field, enter the URL of the webpage that the activity will track (this is the same page on which you'll install the Floodlight tag that DS generates for the activity).
    You need to start the URL with http:// or, if the page is secured, https://.

  7. From the Activity group list, select the Floodlight activity group that will contain this Floodlight activity.

  8. Select the Secure Servers Only (https) check box to encrypt the transmission of Floodlight data to DoubleClick Campaign Manager (DCM) and DS.

  9. If the activity will be used primarily to track offline conversions, select the Primary source is offline check box.

  10. Click Save.
    DoubleClick Search adds the Floodlight activity to the Floodlight activities reporting table.

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