Set up Floodlight tags, activities, and groups
About creating Floodlight activities
A Floodlight activity is a specific customer action you want to track, such as the completion of a purchase or a visit to a page on your site. For each action you want to track, you create a separate Floodlight activity. DoubleClick Search (DS) automatically generates a tag for each activity, and your web team pastes the tag onto a page in your site or uses Google Tag Manager to install the tag onto the page.
Before you create a Floodlight activity in DoubleClick Search
Before you can create Floodlight activities in DS, you need to create at least one Floodlight activity group. DS uses Floodlight activity groups to organize Floodlight activities by type and by purpose, in the same way that you use ad groups to organize ads and biddable items. Learn more about Floodlight tags, activities, and groups.
Special permissions required
To create or edit Floodlight activity groups and Floodlight activities in DoubleClick Search, your Google account needs all of the following permissions:
Options for creating and implementing Floodlight activities and tags
You can create Floodlight activities from DS or from DoubleClick Campaign Manager. The activities you create for a DS advertiser are available for use by the associated Campaign Manager advertiser, and vice versa.
After you create an activity, you can do one of the following to add the activity's tag to your site:
- Paste the Floodlight tag onto a page in your site.
Learn how to create a Floodlight activity from DS and paste the tag on your site.
- Use Google Tag Manager. Google Tag Manager makes it easy to maintain tags on your site. Instead of adding and updating tags directly on your site, you add and update them in Google Tag Manager. Google Tag Manager then outputs properly formatted tags on your site as needed.
Learn how to create a Floodlight activity in DS and use Google Tag Manager to add the tag to your site.