Set up Floodlight tags, activities, and groups

About creating Floodlight activities

Floodlight is a system DoubleClick Search and DoubleClick Campaign Manager use to track and report conversions. A Floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site. A tag is automatically generated for each activity, and your web team installs the tag onto your site. When a visitor lands on the conversion page, the tag reports a conversion.

Options for creating Floodlight activities and installing tags

You can create Floodlight activities from DoubleClick Search (DS) or from DoubleClick Campaign Manager. The activities you create are visible in both your DS advertiser and the associated Campaign Manager advertiser.

When you create an activity, you choose one of the following formats for the activity's tag:

Instead of installing tags directly on your site, you can add and update the tags in Google Tag Manager. Google Tag Manager then outputs properly formatted tags on your site as needed. Learn how to create a Floodlight activity in DS and use Google Tag Manager to add the tag to your site.

Before you create a Floodlight activity in DoubleClick Search

Before you can create Floodlight activities in DS, you need to create at least one Floodlight activity group. DS uses Floodlight activity groups to organize Floodlight activities by type and by purpose, in the same way that you use ad groups to organize ads and biddable items. Learn more about Floodlight activities and groups.

Special permissions required

To create or edit Floodlight activity groups and Floodlight activities in DoubleClick Search, your Google account needs all of the following permissions:

Shared Floodlight configurations

If your advertiser is part of a shared Floodlight configuration, you can only create Floodlight activities from the parent advertiser. All of the child advertisers will have access to the Floodlight activities created in the parent.

  • In DS, sign into the advertiser that is associated with the parent DCM advertiser and create Floodlight groups and activities from there. You'll need agency manager or advertiser manager permissions for this DS advertiser.
  • In DCM, your account needs full Floodlight access and API access for the DCM parent advertiser.


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