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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Report on Floodlight conversions

Find a Floodlight tag

DS automatically creates a Floodlight tag when you create a Floodlight activity. You can view and copy the tag from the edit page of the Floodlight activity and paste the tag into a page on your site. To find the tag for a Floodlight activity:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    DoubleClick Search displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only DS agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Floodlight▼ tab and select Floodlight activities.
    The current Floodlight activities for the advertiser appear.

    If you've created a large number of Floodlight activities, filter the reporting table to limit the number of activities that appear:

    1. Above the reporting table, click Filter and add attributes or metrics.
      Learn more about adding filters.

    2. Click Apply filters.
      The table will display only the Floodlight activities that match your filter criteria.

  4. In the table, select the check box next to the Floodlight activity tag.

  5. Click Edit in the toolbar above the Floodlight instructions table and select Edit details... from the dropdown.
    The settings panel for the Floodlight activity appears.

  6. Copy the tag from the Floodlight Tag Preview box.

  7. Paste the tag into the URL.
    Insert the tag between the <body> and </body> tags, as close to the top of the page as possible. Learn more about managing Floodlight activities on the DCM Help Center.

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