DS overview

Floodlight activity

A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all DoubleClick properties, such as DoubleClick Search (DS) and DoubleClick Campaign Manager (DCM).

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

You can also use a Floolight activity to track offline actions, such as a purchase over the telephone by uploading offline conversions from a bulksheet or the DS API.

Learn how to get started with Floodlight activities