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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

DoubleClick Search overview

Floodlight activity

A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all DoubleClick properties, such as DoubleClick Search (DS) and DoubleClick Campaign Manager (DCM).

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

You can also use a Floolight activity to track offline actions, such as a purchase over the telephone by uploading offline conversions from a bulksheet or the DS API.

Learn how to get started with Floodlight activities

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