Floodlight activity

A Floodlight activity is a specific user action that you want to track, such as the completion of a purchase or a visit to a webpage.

To record user actions that occur on an advertiser's site, you add a Floodlight tag to the site. To record offline actions, such as a purchase over the telephone, you can use a bulksheet or the DS API.

Floodlight activities

Learn how to get started with Floodlight activities