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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

ERS target column

Displays the ERS target that has been set for a bid strategy with an effective revenue share (ERS) goal. To reach the ERS target percentage, DS raises or lowers the bid based on how the actual ERS compares to the target ERS.

You specify an ERS target when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_target_ERS variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.

  3. Select a date range.

  4. Above the performance summary graph, click the Columns button.

  5. Next to Available columns, type the column name in the search box.

  6. Click + next to the column name in the Available columns list.

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