Bid strategy min bid column

Displays a bid strategy's minimum bid constraint, which is the lowest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords in a bid strategy can override this minimum by specifying their own minimum bid.

You specify a minimum bid constraint when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_min_bid variable.

Add this column to a report

  1. Navigate to an advertiser.

  2. In the left navigation pane, click Bid strategies.
    The column appears by default.

Alternatively, you can do the following:

  1. Navigate to an advertiser or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Under Available columns, navigate to Bid strategy and select Bid strategy min bid.