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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy min bid column

Displays a bid strategy's minimum bid constraint, which is the lowest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords in a bid strategy can override this minimum by specifying their own minimum bid.

You specify a minimum bid constraint when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_min_bid variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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