Engine column

Displays an icon that indicates the type of engine account that contains the item in the current row.

To use this column in a formula column, specify the Engine_type variable. When used in a formula column,  Engine_type returns one of the following text strings instead of an icon:

  • Baidu
  • Comparison Shopping
  • Engine Track
  • Facebook
  • Google
  • Gemini
  • Microsoft
  • Twitter
  • Yahoo Japan
  • Other: Indicates a campaign that has been created in DoubleClick Search for tracking conversions on unsupported engines.
  • Yahoo Search Marketing: Indicates a legacy Yahoo! Search Marketing campaign. You can still use DoubleClick Search (DS) to view metrics that these campaigns generated, but you cannot create new Yahoo! Search Marketing campaigns.
  • Unknown Engine Type: Indicates DS is unable to determine the type of engine account.

In addition, a formula column that includes Engine_type can appear at any level, not just the advertiser level. For example, you can include Engine_type in a formula column that you use in a keyword report.

Add this column to a report

Navigate to an advertiser.

The column appears by default on all reporting tables at the advertiser scope. To save space, the column is unlabeled.

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