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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Engine column

Displays an icon that indicates the type of engine account that contains the item in the current row.

To use this column in a formula column, specify the Engine_type variable. When used in a formula column,  Engine_type returns one of the following text strings instead of an icon:

  • Google
  • Microsoft
  • Yahoo Japan
  • Baidu
  • Comparison Shopping
  • Other: Indicates a campaign that has been created in DoubleClick Search for tracking conversions on unsupported engines.
  • Yahoo: Indicates a legacy Yahoo! Search Marketing campaign. You can still use DoubleClick Search (DS) to view metrics that these campaigns generated, but you cannot create new Yahoo! Search Marketing campaigns.
  • Unknown Engine Type: Indicates DS is unable to determine the type of engine account.

In addition, a formula column that includes Engine_type can appear at any level, not just the advertiser level. For example, you can include Engine_type in a formula column that you use in a keyword report.

Add this column to a report

Navigate to an advertiser.

The column appears by default on all reporting tables at the advertiser scope. To save space, the column is unlabeled.

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