Displays an icon that indicates the type of engine account that contains the item in the current row.
To use this column in a formula column, specify the
Engine_type variable. When used in a formula column,
Engine_type returns one of the following text strings instead of an icon:
- Comparison Shopping
- Engine Track
- Yahoo Japan
- Other: Indicates a campaign that has been created in DoubleClick Search for tracking conversions on unsupported engines.
- Yahoo Search Marketing: Indicates a legacy Yahoo! Search Marketing campaign. You can still use DoubleClick Search (DS) to view metrics that these campaigns generated, but you cannot create new Yahoo! Search Marketing campaigns.
- Unknown Engine Type: Indicates DS is unable to determine the type of engine account.
In addition, a formula column that includes
Engine_type can appear at any level, not just the advertiser level. For example, you can include
Engine_type in a formula column that you use in a keyword report.
The column appears by default on all reporting tables at the advertiser scope. To save space, the column is unlabeled.