Search
Clear search
Close search
Google apps
Main menu
true

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Max CPM column

(Google) Defines the maximum CPM (Cost-per-1000 impressions), which is the highest amount that you are willing to pay for 1000 impressions of your ads. Only applicable in campaigns that target the display network.

You can use this column in a formula column by specifying the Keyword_CPM_bid variable.

Add this column to a report
  1. Navigate to an AdWords engine account, campaign or ad group.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than AdWords and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

Was this article helpful?
How can we improve it?