Label

A function in DoubleClick Search V3 (DS3) that allows you to assign a string value to keywords. Labels allow you to manage and report on keywords outside the traditional campaign structure. You're not restricted by the keyword's location in campaigns or groups: all keywords within an advertiser can be assigned a label. You can even apply keywords from different engine accounts to the same label. Also, you can apply multiple labels to one keyword for even more reporting flexibility.