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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

No, I did not assign keywords to this bid strategy.

When you apply a bid strategy to keywords, DoubleClick Search will use the properties you set in the bid strategy to determine the keywords' bids. If you do not assign specific keywords to the bid strategy, you won't see any changes to the keywords' bids or performance.

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