DoubleClick Natural Search

Run DoubleClick Natural Search reports

DoubleClick Natural Search is a tracking solution that enables users to report on organic (natural) search engine clicks as well as their respective conversions. DoubleClick Natural Search tracking reports are available in DoubleClick Campaign Manager (DCM) Report Builder. Read this DCM Help Center article to learn how to set up and run reports for DoubleClick Natural Search, and to see the available metrics.

Why does enabling DoubleClick Natural Search create three new advertisers in DCM?

When an advertiser is created in DoubleClick Natural Search (DNS), it results in three new advertisers in DoubleClick Campaign Manager (DCM) in addition to the original advertiser.

  • If you selected the Equal or Opt out conversion attribution option, use the original advertiser for reporting.

  • The advertisers that begin with NS CS and NS CS IT are “tracking advertisers” that are used to store the tracking code on the website. Please don’t use or update these advertisers.