Override bid of a keyword in a bid strategy
You can manually override the bids of keywords in a bid strategy. This allows you to change bids for your competitive, high-value keywords quickly. There may be circumstances when you don't want to wait for the DoubleClick Search optimization system to run through its processes to update the bid amount. For example, based on sudden changes in the business landscape, you need a more aggressive bid strategy on a keyword for the next few days. Therefore, you want to manually adjust the bid to achieve the desired results.
When you manually override the bid, the new bid will remain for 24 hours; the DoubleClick Search optimization system will not update the bid during this time. After 24 hours, DoubleClick Search will resume optimizing your bids to meet the goals of the bid strategy.
You can manually override the bid at the keyword level via UI or upload:
- In the UI, navigate to a Keywords page that contains the keyword, and update the max CPC (or Broad bid, Phrase bid, and/or Exact bid for Bing Ads) for the keyword. Learn more.
- In the upload file, update the Keyword max CPC (or Keyword broad max CPC, Keyword phrase max CPC, and/or Keyword exact max CPC for Bing Ads) for the keyword. Learn more.