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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create a manual campaign

Create a manual campaign

Manual campaigns use keywords to display text ads. To create a manual campaign:

  1. Navigate to the engine account that will contain the campaign.
    The new campaign will serve ads only on the engine account's search engine.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account.

    6. Click Apply or press the Enter key.

    DoubleClick Search displays the engine account page.

  2. Click the Campaigns tab if it isn't already selected.

  3. Click + New campaign, which appears above the reporting table.
    If you see New▼ instead of + New campaign, click New▼ and select Manual campaign. (New▼appears for advertisers who have linked a Merchant Center Account to DS.)

  4. In the campaign editor, name the campaign.
    Campaign names are case-sensitive in DoubleClick Search.

  5. Enter campaign settings.

  6. Click Save.

DS creates the campaign and traffics it to the engine. 

 

AdWords campaign settings

Campaign

Budgets

Daily budget: Type the amount you're willing to spend on a campaign each day. Note that DoubleClick Search itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Budget delivery method/Daily budget options

Choose how to allocate impressions:

  • Standard: Helps you spread your ad impressions across the entire month, based on daily limit that you define in the Daily budget field. Your ads are also shown evenly throughout the day. This is a good choice if displaying your ads all day long is important. 

  • Accelerated: This option also spreads your impressions across the entire month. However, with this option, your ads are displayed as quickly as appropriate each day until the value you enter in the Daily budget field is depleted. It does not spread the ads evenly throughout the day, which means your ads may stop displaying before the end of the day.

 

Start and end dates

The start date is the date when the campaign begins running. If you specify a date in the future, you can edit the start date any time before that date.

You control how long a campaign runs by setting an end date. The campaign will end at 11:59 PM in your account's time zone on the day before your chosen end date. For example, if you set the end date to Jan 1st, the campaign will end at 11:59 PM on Dec 31st.

Ad rotation

Click the Edit link and specify one of the following rotation options:

  • Optimize: Shows better-performing ads more frequently. This is equivalent to the Optimize for clicks setting in AdWords.

  • Rotate: Shows all ads the same amount regardless of their performance. This is equivalent to the Rotate evenly setting in AdWords.

  • Rotate indefinitely: Shows ads in a manner similar to "Rotate evenly," but does so for an indefinite amount of time, without ever optimizing.

  • Optimize for conversions: Gives preference to your ads that are expected to get the most conversions like purchases and sign-ups.

    Learn more about ad rotation settings for AdWords.

Keyword matching

This value allows you to include close variants for phrase and exact match keywords in AdWords. It allows you to capture additional traffic by focusing on user intent in queries. With this option, AdWords will display your ads even on search queries that are common variations such as misspellings and plural forms. When you create an AdWords campaign in DS, the Include plurals, misspellings, and other close variants option to activate the near exact match type will be selected by default.

Bid Strategy

Bid strategy

Whether you want to maximize clicks, revenue or the number of conversions, or bid to place your ads in a certain position on a search results page, you can manually set bids or you can let a bid strategy automatically adjust bids to achieve your goal.

In DoubleClick Search, you can apply a DoubleClick Search bid strategy or an AdWords portfolio bid strategy to a campaign.

By default, a bid strategy is inherited by a campaign's ad groups and keywords unless an ad group or keyword is managed by a different bid strategy.

To apply an AdWords portfolio bid strategy in DS, you are required to first create the portfolio bid strategy in AdWords and then run a sync in DS.
  1.  In the left panel in the Bid strategy section, click DoubleClick Search bid strategies or AdWords bid strategies.
  2. In the right panel, click the arrow to display the list, and then select one of the following settings.

    DoubleClick Search bid strategy settings:

    • Manual bidding
    • A specific bid strategy
    • Create new bid strategy

    AdWords portfolio bid strategy settings:

    • No bid strategy (manual bidding)
    • A specific portfolio bid strategy

Avoid bid strategy conflicts

You can only create DS bid strategies in DS. You can only create AdWords portfolio bid strategies in AdWords. You can apply DS bid strategies and AdWords portfolio bid strategies in DS. For best results, don't apply a DoubleClick Search bid strategy and an AdWords portfolio bid strategy to the same campaign, ad group, or keyword because you will get unpredictable results.

Even though DoubleClick Search detects whether a DS bid strategy or an AdWords portfolio bid strategy is already applied to an item and displays a warning message, DS doesn't prevent you from applying the bid strategy.

 

Ad groups and keywords can inherit a DS bid strategy and an AdWords portfolio bid strategy

As mentioned earlier, inheritance applies to bid strategies from the same source (DS or AdWords). That is, a DS bid strategy applied to an ad group overrides the DS bid strategy applied to the ad group's campaign. The same is true for an AdWords portfolio bid strategy.

An AdWords portfolio bid strategy doesn't override a DS bid strategy.

A DS bid strategy doesn't override an AdWords portfolio bid strategy.  

 

Example

If you apply a DS bid strategy to a campaign, the campaign's ad group will inherit the DS bid strategy, even if you apply an AdWords portfolio bid strategy to the same ad group. Both the DS bid strategy and the AdWords portfolio bid strategy will be trying to manage the ad group's keywords.

 

Automatically add location targets

If you specify high-level location targets, such as a country or state in a campaign, you can let DoubleClick Search use performance data to automatically create new, smaller, focused location targets from your existing geo-location targets. For example, if you've targeted a country, DS might create location targets for some provinces within the country. If you've targeted a state, DS might create location targets for some cities with the state.
Learn more about adaptive location targets.

Turn on adaptive location targeting

  1. If you haven't already done so, apply a DS bid strategy to the campaign.

    1. In the Bid strategy section, click DoubleClick Search bid strategies.
    2. In the right panel, under DoubleClick Search bid strategy, click the arrow▼ to display the list, and then select a bid strategy with a conversions or revenue goal.
  2. Under Adaptive settings, select the Location targets check box. 
     Bid strategy goal section in campaign settings editor

    If you select the adaptive Location targets check box, we recommend that you also select the Location target bid adjustments check box in the bid strategy's optimization settings.

    1. Click Edit optimization settings.
    2. In the bid strategy editor, under Automatically optimize, select the Location target bid adjustments check box.
    3. Click Save bid strategy.
  3. If you're done making changes to the campaign's settings, click Save.

Campaign goal

If you select a DoubleClick Search manual bidding strategy, you can select a conversion goal for the campaign. A conversion goal sets or recommends bid adjustments and can auto-generate or adapt location targets. In a shopping campaign, a conversion goal can also automatically add product groups. Learn more about adaptive product groups.

Automatically add location targets

If you've already specified high-level location targets, such as a country or state in a campaign, you can let DoubleClick Search use performance data to automatically create new focused location targets from your existing geo-location targets. For example, if you've targeted a country, DS might create location targets for some provinces within the country. If you've targeted a state, DS might create location targets for some cities with the state.
Learn more about adaptive location targets.

Select a conversion goal to automate bid adjustments

  1. In the Bid strategy section, click DoubleClick Search Bid strategies.
  2. Under DoubleClick Search bid strategy, click the arrow▼ to display the list, and then select Manual bidding.
  3. Under Campaign goal, select or create a conversion goal.
  4. Under Bid adjustments, select any or all of the following bid adjustments that you want the goal to set:

    • Mobile bid adjustments
    • Remarketing target bid adjustments (AdWords ad groups only)
    • Location target bid adjustments

    If you don't select a check box, the conversion goal will only recommend the bid adjustment.

    Campaign goal section in campaign editor with Location target bid adjustments check box selected and in the Adaptive settings section, Location targets check box selected
  5. To automatically add location targets from existing location targets, under Adaptive settings, select the Location targets check box. 
    If you select the adaptive Location targets check box, we recommend that you also select the Location target bid adjustments check box.
  6. If you're done making changes to the campaign's settings, click Save.

Targeting

Locations and Bid Adjustments

By default, ads in your AdWords campaigns are eligible to display in any location around the world. If you want your ads to appear only in specific locations, that is, include the locations, you can enter one or more geo codes or postal codes. You can use geo codes and postal codes to exclude locations. The codes also enable you to adjust bids for locations.

How to specify locations

  1. Download the list of geo codes: XLSX / CSV

    You can use geo codes to specify an entire country, specific regions within a country (such as a province or state), city, or US metro area. You can also target specific postal codes in the US, UK, or Germany.

  2. Click View all location targets and bid adjustments. Learn how to use the Targets tab to set up geo-location targets in a manual campaign.
  3. In the Search box, enter a location using a country, metro, city, or province geo code.

    For areas in the US, you can also enter a 5-digit ZIP code, and for the UK, Germany, and India, you can enter a 5-digit postal code.

  4. Select the location, and then click Include or Exclude.
  5. Optional. Under Add location targets,  increase or decrease the bid adjustment to target ads.

    To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.

    To decrease the bid for a location, enter a number from 0 to 90. Do not include a minus sign to decrease the bid adjustment.

  6. Click Save.
If you apply a conversion goal or DS bid strategy that maximizes conversions or revenue (Smart Bidding strategy) to a campaign, the goal or bid strategy can automatically subdivide larger location targets.

 

Overlapping codes

If you specify areas that overlap, the smaller area overrides the larger area.

For example, if you want your ads to appear only in the state of Massachusetts (USA) and countries around the world, you would exclude the US (country), but include US-MA (province code).

Geo Location target selection list with US-MA (Massachusetts) included and US excluded.
To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Languages

This setting helps determine which users will see your ad, based on their computers' language settings. When deciding where to show your ads, the AdWords system looks at a user's Google interface language setting to see if it matches this setting. For example, only users whose Google interface language is French will see ads in a campaign targeted to French.

DoubleClick Search defaults to show your ads on computers with English language settings. Click Edit to change, add, or remove languages. Make sure to enter your ads and keywords in the language you select here.

Network

Select the networks of sites where you want to display your ads, including those on Google search, search partners, and the Google Display Network.

  • Google search: Ads are shown on Google search results pages.

  • Search partners (requires Google search): Ads are shown both on Google search results pages and the search results pages of other properties (Google's search partners) within the Search Network. On our search partners, your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages. Learn more about the Google Search Network on the AdWords Help Center.

  • Display Network: The Google Display Network consists of websites that have partnered with Google (display partners), YouTube, and specific Google properties that display AdWords ads. Your ads will run on the placements and audiences that you manage in AdWords. Learn more about the Google Display Network on the AdWords Help Center.

AdWords ads are placed either on web content or searches, so the Display Network and the Search Network comprise the entire Google Network.

 Device targeting

Mobile bid adjustment

Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day, or from specific locations. By setting mobile bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your mobile bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

In the Mobile bid adjustment list, select:

  • No bid adjustment for this device (default): Uses the keyword bid.
  • Increase by: Increase bids on mobile devices by up to 900%.
  • Decrease by: Decrease bids on mobile devices by up to 90% (excluding 91% to 99%). Decreasing by 100% will disable mobile bids.
If you apply a conversion goal or DS bid strategy that maximizes conversions or revenue (Smart Bidding strategy) to a campaign, the goal or bid strategy can automatically set or recommend mobile bid adjustments for you.

Tablet bid adjustment 

Specify a different bid adjustment to target tablet devices.

In the Tablet bid adjustment list, select:

  • No bid adjustment for this device (default): Uses the keyword bid.
  • Increase by: Increase bids on tablet devices by up to 900%.
  • Decrease by: Decrease bids on tablet devices by up to 90%. Decreasing by 100% will disable tablet bids.

Desktop bid adjustment

Specify a different bid adjustment to target desktop devices.

In the Desktop bid adjustment list, select:

  • No bid adjustment for this device (default): Uses the keyword bid.
  • Increase by: Increase bids on desktops by up to 900%.
  • Decrease by: Decrease bids on desktops by up to 90%. Decreasing by 100% will disable desktop bids.

URL options

URL template

A campaign-level URL template applies a redirect URL or a set of URL parameters to landing page URLs for all keywords in the campaign.

Instead of adding the same redirect URL and parameters to each keyword, define them just once in a template. DS will do the rest.

This template applies to all keywords in the campaign, though lower-level items like ad groups can define their own template instead. If you create a template for the engine account, the campaign uses its own template instead of the account's template.

Learn more
Custom parameters (optional)
Defines parameters and values you can add to the URL template for the campaign or any of its ad groups, ads, and keywords. You can also add these parameters directly to the landing page URLs in any of the campaign's ads or keywords. If custom parameters defined at a lower level use the same name as the ones you define here, the parameter values at the lower level override the values specified for the campaign.

Dynamic Search Ads

Enable campaign for Dynamic Search Ads

Enables a manual campaign to display dynamic search ads.


 

 

Bing Ads campaign settings

Campaign

Budgets

Daily budget: Type the amount you're willing to spend on a campaign each day. Note that DoubleClick Search itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

If you specify a daily budget, be sure to remove any value that's set in the Monthly budget field.

Daily budget options

You can choose how to allocate impressions:

  • Standard: Helps you spread your ad impressions across the entire month, based on daily limit that you define in the Daily budget field. Your ads are also shown evenly throughout the day. This is a good choice if displaying your ads all day long is important. 

  • Accelerated: This option also spreads your impressions across the entire month. However, with this option, your ads are displayed as quickly as appropriate each day until the value you enter in the Daily budget field is depleted. It does not spread the ads evenly throughout the day, which means your ads may stop displaying before the end of the day.

This feature is available only for advertisers who do not have bid strategies. The DoubleClick Search Bid Optimization tool must be disabled for the Delivery Method feature to be enabled.

Monthly budget

You can set a monthly budget instead of a daily budget. A monthly budget serves your ads as often as possible, with no daily cap and no attempt to spread impressions over the entire month. This means that your ads may stop displaying before the end of the month. If you use this option, enter a value in the Monthly budget field and remove any value that's set in the Daily budget field.

Bid strategy 

Bidding strategy

Applies a DS bid strategy to the campaign. The bid strategy will automatically adjust bids to optimize your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

By default, all keywords in the campaign are managed by the specific bid strategy you select. However, you can change or remove keywords from bid strategies at any time.

A DS bid strategy can also set or recommend mobile device bid adjustments in your campaigns and ad groups.

Campaign goal

If you select a DoubleClick Search manual bidding strategy, you can select a conversion goal for the campaign that will set or recommend mobile bid adjustments.

Select a conversion goal to automate mobile bid adjustments

  1. Under DoubleClick Search bid strategy, click the arrow▼ to display the list and then select Manual bidding.
  2. Under Campaign goal, select or create a conversion goal.
  3. Under Bid adjustments, select the Mobile bid adjustments check box.

    If you don't select the check box, the conversion goal will only recommend mobile bid adjustments.

  4. If you're done making changes to the campaign's settings, click Save.

Targeting

Locations and Bid adjustments

By default, ads in Bing Ads campaigns are eligible to display in any location around the world. If you want all ads in your campaign to appear only in specific locations, enter one or more geo codes to include the location. The geo codes also enable you to exclude locations.

The locations that you specify for a campaign will be used by all ad groups in the campaign by default, but each ad group can specify its location targets and override the campaign's targets.

How to specify locations

Download the list of geo codes: XLSX / CSV: Bing Ads

You can use geo codes to specify an entire country, specific region within a country (such as a province or state), metro area, or city.

  • To specify multiple locations, enter each location on its own line.
  • To exclude a location from displaying ads, prefix the line with a - (minus).
  • While Bing Ads supports radius targeting, you cannot add or modify radius targeting from DS. If you create or edit a campaign from Bing Ads, specify radius targeting in Bing Ads, and sync with DS, you’ll see the following in the Locations box:
    [radius targets (edit in Bing Ads)]

    If you remove [radius targets (edit in Bing Ads)] or replace it with non-radius locations, DS will remove the radius targets when it traffics the change to Bing Ads. Note that Bing Ads does not support combining radius targets with non-radius targets. If you specify both, DS will remove the radius targets.

Here's how to target and adjust bids in the different types of areas:

  • Country: Enter the country's geo code.
    For example:
    To display ads Enter
    Only in the US and Canada US
    CA
    Everywhere except the US -US
    Everywhere, but increase bids by 10%
    in the US and decrease bids by 5% in Canada
    US;10%
    CA;-5%
  • Province (Region): Enter country code-province code
    Regions are listed as provinces in Bing Ads.
    For example:
    To display ads Enter
    Everywhere except Illinois -US-IL
    Everywhere, but increase bids by 10%
    in Illinois and decrease bids by 5% in Ontario
    US-IL;10%
    CA-ON;-5%
  • Metro area: Enter metro code, province code country code
    For example:
    To display ads Enter
    Only in the Chicago metro area and the
    Toronto metro areas
    Chicago, IL, IL US
    Toronto, ON CA
    Everywhere except the Chicago metro area -Chicago, IL, IL US
    Everywhere, but increase bids by 15% in the
    Chicago metro area and decrease bids by 20%
    in the Boston metro area
    Chicago, IL, IL US;15%
    Boston, MA-Manchester, NH, MA US; -20%
  • City: Enter city code,metro area
    For example:
    To display ads Enter
    Only in Chicago and Toronto Chicago, Chicago, IL IL US
    Toronto, Toronto ON CA
    Everywhere except Chicago -Chicago, Chicago, IL IL US
    Everywhere, but increase bids by 10%
    in the Chicago metro area
    Chicago, Chicago, IL IL US;10%
     

Overlapping codes

If you specify areas that overlap, the smaller area overrides the larger area.

For example, if you enter the US country code and the MA region code like this:
-US
MA

Your ads can appear in all countries around the world. However, within the US your ads can appear only in Massachusetts.

To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Devices

All Bing Ads campaigns and ad groups target all device types. Similar to AdWords, the default bid you enter applies to desktop computers, and you can enter bid adjustments for mobile and tablet devices. This allows you to increase or decrease every bid in your campaign or ad group to bid more or less competitively for searches occurring on mobile devices and tablets.

 

Device Bid adjustment percent range
Mobile device -100% to 900%
Tablet -100% to 900%

 

In the Mobile bid adjustment or Tablet bid adjustment list, select:

  • Use same bid for desktop and mobile (default)
  • Decrease by: Decrease bids by up to 100% which will disable bids on the device.
  • Increase by: Increase bids up to 900%.

Bing mobile bid adjustment dropdown options

 

If you apply a conversion goal or DS bid strategy that maximizes conversions or revenue (Smart Bidding strategy) to a campaign, the goal or bid strategy can automatically set or recommend mobile bid adjustments for you.

URL template

URL template

A campaign-level URL template applies a redirect URL or a set of URL parameters to landing page URLs for all keywords in the campaign.

Instead of adding the same redirect URL and parameters to each keyword, define them just once in a template. DS will do the rest.

This template applies to all keywords in the campaign, though lower-level items like ad groups can define their own template instead. If you create a template for the engine account, the campaign uses its own template instead of the account's template.

Learn more

 

 

Yahoo! Japan campaign settings

Campaign

Budgets

Daily budget: Type the amount you're willing to spend on a campaign each day. Note that DoubleClick Search itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Budget delivery method/Daily budget options

You can choose how to allocate impressions:

  • Standard: Helps you spread your ad impressions across the entire month, based on daily limit that you define in the Daily budget field. Your ads are also shown evenly throughout the day. This is a good choice if displaying your ads all day long is important. 

  • Accelerated: This option also spreads your impressions across the entire month. However, with this option, your ads are displayed as quickly as appropriate each day until the value you enter in the Daily budget field is depleted. It does not spread the ads evenly throughout the day, which means your ads may stop displaying before the end of the day.

This feature is available only for advertisers who do not have bid strategies. The DoubleClick Search Bid Optimization tool must be disabled for the Delivery Method feature to be enabled.

Ad rotation

Click the Edit link and specify one of the following rotation options:

  • Optimize: Shows better-performing ads more frequently.

  • Rotate: Shows all ads the same amount regardless of their performance.

  • Rotate indefinitely: Shows ads in a manner similar to "Rotate evenly," but does so for an indefinite amount of time, without ever optimizing.

Bidding strategy

Applies a bid strategy to the campaign. The bid strategy will automatically adjust bids to optimize your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

Targeting

Locations

By default, ads in Yahoo! JAPAN campaigns are eligible to display in any location within Japan. If you want ads in your campaign to appear only in specific prefectures, select the checkbox for the prefecture.

To target subprefectures or to exclude locations, specify targeting settings in a bulksheet. After you upload a bulksheet that specifies subprefectures or excluded locations, the Locations heading notifies you of the change. For example, if you target the Tokyo prefecture and use a bulksheet to target the Akkeshi, Hokkaido subprefecture, you'll see Locations: Tokyo (also targets 1 non-managed location).

Download the list of prefecture codes: XLSX / CSV: Yahoo! JAPAN

To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Mobile bid adjustment

Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day, or from specific locations. By setting mobile bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your mobile bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

In the Mobile bid adjustment field, select:

  • Use same bid for desktop and mobile (default)
  • Increase by: Increase bids on mobile devices by up to 900%.
  • Decrease by: Decrease bids on mobile devices by up to 100% (excluding 91% to 99%). Decreasing by 100% will disable mobile bids.
If you apply a DS bid strategy that maximize conversions or revenue (Smart Bidding strategy) to a campaign, the bid strategy can automatically set or recommend mobile bid adjustments for you.

URL template

URL template

A campaign-level URL template applies a redirect URL or a set of URL parameters to landing page URLs for all keywords in the campaign.

Instead of adding the same redirect URL and parameters to each keyword, define them just once in a template. DS will do the rest.

This template applies to all keywords in the campaign, though lower-level items like ad groups can define their own template instead. If you create a template for the engine account, the campaign uses its own template instead of the account's template.

Learn more

 

 

Baidu campaign settings

Campaign

Name

Enter a name to identify the campaign.
Campaign names are case-sensitive in DoubleClick Search.

For Baidu campaigns, the name can be up to 30 characters long.

Budgets

Daily budget: (Optional, but recommended) If you set a daily budget, Baidu requires a minimum of 50 Yuan. If you don't set a budget, the campaign inherits the budget that you set for the account in Baidu. It's possible that a campaign without a specified budget could use all or most of the account's budget and prevent other campaigns from displaying ads. In addition, DS doesn't display account-level budgets, so you won't be able to compare spend with your budget from within DS.

Note that DoubleClick Search itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Ad rotation

Click the Edit link and specify one of the following rotation options:

  • Optimize: Shows better-performing ads more frequently.

  • Rotate indefinitely: Shows all ads the same amount regardless of their performance, and does so for an indefinite amount of time without ever optimizing.

Targeting

Locations

Geographical location targeting allows you to target prospective customers in the geographic locations you support.

In a Baidu engine account, you can target down to the city level within China and at the country level for Japan. Geo codes can contain up to 7 digits (2 digit country + 2 digit province + 3 digit city).

View the full list of Baidu geocodes on the Baidu help center, or download them (XLSX / CSV) from the DS help center (note that the download contains two sheets: one with geo codes and the other other with a template for uploading new Baidu campaigns).

Here are are some examples of specifying location targets in Baidu:

  • 32280 targets the city level for Hangzhou. The geo code includes: China (country code 0), Zhejiang (province code 32), and Hangzhou (city code 280).

  • 32000 targets the province level for Zhejiang. The geo code includes: China (country code 0), and Zhejiang (province code 32), and no specific city (city code 000).

  • 200000 targets the country level for Japan. The geo code includes: Japan (country code 2), no specific province (province code 00), and no specific city (city code 000).

Important geocodes to note:

  • 9999999 targets all geographies (the entire world).

  • 300000 targets everywhere except China and Japan.

  • 0 targets all of China.

 

To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Mobile bid adjustment

Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day, or from specific locations. By setting mobile bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your mobile bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

In the Mobile bid adjustment field, select:

  • Use same bid for desktop and mobile (default)
  • Increase by: Increases bids on mobile devices. Baidu campaigns can specify anything from 0% to 900%.
  • Decrease by: Decreases bids on mobile devices. Baidu campaigns can specify anything from 0% to 90%.

 

Yahoo! Gemini campaign settings

If you want to create and manage Yahoo! Gemini campaigns in DS, you are required to link your Yahoo! Gemini and DS accounts.

Campaign

Budget

Budget

Type the amount you're willing to spend on a campaign each day or the total amount you want to spend over the campaign's time period. Note that DoubleClick Search itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Budget type

Choose one of the following options to indicate whether the amount specified is the daily budget or the budget for the entire campaign.

  • Daily Indicates the amount that you’re willing to spend on the campaign each day.
  • Lifetime Indicates the total amount that you want to spend on the campaign

Language

Language code
Choose the language that you want to target with your ads.

Network

Network

Choose the networks where you want your ads to display.

  • All available Displays ads on the Yahoo! Gemini Search network, Yahoo! Gemini Search partner network, and Native network.
  • Let me choose Choose the networks where you want your ads to appear. For example, if you don’t want your ads to display on Yahoo! Search partner networks, clear the Search partners check box.

    • Yahoo! Gemini search
    • Yahoo! Gemini search partners
    • Yahoo! Gemini native network

Bid strategy

Bid strategy

Apply a DS bid strategy to the campaign. The bid strategy will automatically adjust bids to achieve your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

Targeting

Device bid adjustment

Specify bid adjustments to target desktop and other devices. You can set a different adjustment for each device. The adjustments increase or decrease the default bids set for keywords.

  • Desktop bid adjustment: Specify one of the following: 
    • No change or 0% if you want to use the keyword bid to target desktop computers.
    • Increase bids by a specified percent. Bid adjustments can range from 0% to +100%.
  • Tablet bid adjustment Specify one of the following:

    • No change or 0% if you want to use the keyword bid to target the device.
    • Decrease or increase bids by a specified percent. Bid adjustments  can range from  -20% to +300%.
  • Mobile bid adjustment Specify one of the following:

    • No change  or 0% if you want to use the keyword bid to target the device.
    • Decrease or increase bids by a specified percent. Bid adjustments can range from -90% to +300%.  Set to -100% if you don't want to target mobile devices.
Locations and bid adjustments

By default, ads in Yahoo! Gemini campaigns are eligible to display in any location in the United States. If you want ads in your campaign to appear only in specific geographic areas or additional countries, select the city, state, province, country, or Nielson Designated Marketing Area (DMA). 

Add campaign location targets

  1. In the Yahoo! Gemini campaign settings editor, in the Targeting section, click View all location targets and bid adjustments.

    DS switches to the the Yahoo! Gemini Campaign Location Targets tab on the Targets tab.

  2. Above the reporting table, click  New▼, and then click Geo location target.
  3. In the Search box, type the name of a city, state, country, or DMA area.

    Preface Nielsen DMA areas with DMA. For example, type DMA Buffalo in the Search box.
  4. Click the name of the geographic location, and then click Include to target the area or click Exclude to prevent ads from displaying for users in the area.

  5. In the list of included location targets, choose whether to increase or decrease bids and then specify a percent.

    You can only add location targets in Yahoo! Gemini campaigns and ad groups in DoubleClick Search. Once you save the settings, you can’t edit or remove location targets or change the bid adjustments in DoubleClick Search.

    You can remove location targets using the Yahoo! Gemini user interface, but you can’t set or change the bid adjustments.

    If you make changes in the Yahoo! Gemini, be sure to sync the changes in DoubleClick Search.

  6. Click Save.

 

 

Next steps

Create ad groups.

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