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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search max CPC column

(Applicable to AdWords and Bing Ads only) Defines the default maximum cost-per-click for keywords in an ad group that is targeted to the search network. Individual keywords can override this maximum by specifying their own max CPC.

You can use this column in a formula column by specifying the Ad_group_search_max_CPC variable.

Add this column to a report
  1. Navigate to an AdWords engine account or campaign.

  2. Click the Ad groups tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than AdWords and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

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