Content max CPC column

(Applicable to Google and Yahoo! only) Defines the default maximum cost-per-click for keywords in an ad group that are targeted to the display network. Individual keywords can override this maximum by specifying their own max CPC.

Add this column to a report

  1. Navigate to a Google or Yahoo! engine account or campaign.

  2. Click the Ad groups tab.

  3. Above the performance summary graph, click the Columns button.

  4. Under Available columns, navigate to Attributes and select Content max CPC.

If you scope to an advertiser and view this column:

  • The column displays --- for ad groups in engine accounts other than Google or Yahoo!.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.