Broad max CPC column

(Applicable to Bing Ads only) Defines the default maximum cost-per-click for keywords that specify a broad match type and that are in a Bing Ads ad group.

Individual keywords can override this default by specifying their own Max CPC.

You can use this column in a formula column.

Add this column to a report

  1. Navigate to a Bing Ads engine account or campaign.

  2. Click the Ad groups tab.

The column appears in the reporting table by default.

If you scope to an advertiser and view this column:

  • The column displays --- for ad groups in engine accounts other than Bing Ads.

  • You cannot edit the value in the column. Scope to a specific Bing Ads engine account or lower to edit the value.