Broad max CPC column

Note: This column is deprecated. Instead, please see the Search max CPC column.

(Applicable to Bing Ads only) Defines the default maximum cost-per-click for keywords that specify a broad match type and that are in a Bing Ads ad group.

Add this column to a report
  1. Navigate to a Bing Ads engine account or campaign.

  2. Click the Ad groups tab.

  3. Click the Columns button above the performance summary graph.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

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