% without conv column
Displays the percentage of days within the report's date range that a bid strategy's keywords did not have conversions.
If this percentage is high, you may want to take a look at the existing keywords in the bid strategy and add more useful ones.
You can also watch the trends of these percentages and adjust bid settings accordingly.
Learn more about troubleshooting bid strategies in DS.
Steps to access this column
Do either of the following:
Above the performance summary graph, click the Columns button.
Next to Available columns, type the column name in the search box and press the Enter key.
Click + next to the column name in the Available columns list.