% without conv column
Displays the percentage of days within the report's time range that a bid strategy's keywords did not have conversions.
If this percentage is high, you may want to take a look at the existing keywords in the bid strategy and add more useful ones.
You can also watch the trends of these percentages and adjust bid settings accordingly.
Learn more about analyzing bid strategy performance.
Do either of the following:
Above the performance summary graph, click the Columns button.
In the Search for columns box, type the column name and press the Enter key.
Click + next to the column name in the Available columns list.