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% without clicks column

Displays the percentage of days within the report's time range that a bid strategy's keywords did not receive clicks. 

If this percentage is high, you may want to:

  • Take a look at the existing keywords in the bid strategy and add more useful ones.

  • Raise the bid strategy's maximum bid. If it’s a position bid strategy, you may also want to increase the position range (for example, change a range of 610 to 1.5 : 10).

You can also watch the trends of these percentages and adjust bid settings accordingly.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do either of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name and press the Enter key.

  5. Click + next to the column name in the Available columns list.

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