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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

% without clicks column

Displays the percentage of days within the report's time range that a bid strategy's keywords did not receive clicks. 

If this percentage is high, you may want to:

  • Take a look at the existing keywords in the bid strategy and add more useful ones.

  • Raise the bid strategy's maximum bid. If it’s a bid strategy with a Position goal, you may also want to raise the target position (for example, change a target position of 6 to 1.5).

You can also watch the trends of these percentages and adjust bid settings accordingly.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do either of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name in the Available columns list.

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