% at max bid column

Displays the percentage of days within the report's date range that a bid strategy reached its maximum bid constraint for one or more keywords.

You may want to take action if the percentage is high, as you might not achieve your goals within the specified bid range. For example, if your keywords reached the max bid a high percentage of days, you may want to raise the bid strategy's maximum bid.

Learn more about analyzing bid strategy performance.

Add this column to a report

1. Do one of the following:

   • Navigate to an advertiser. Then in the left navigation panel, click Bid strategies.

   • Navigate to an advertiser or lower scope. Then click the Keywords tab.

   • Navigate to a Shopping campaign or an ad group in a Shopping campaign. Then click the Targets▼ tab and click Product groups.

2. Select a time range.

3. Above the performance summary graph, click the Columns button.

4. In the Search for columns box, type the column name.

5. Click + next to the column name to add the column to the Selected columns list.

6. Click Apply.