Inferred match type

The Inferred match type column is a selectable column that will appear in some downloaded reports, but it’s no longer applicable.

  • Before Bing Ads allowed you to create a separate match type for each keyword, DoubleClick Search would leave the Match type column blank, and the Inferred match type column would allow you to see a match type for keywords.

  • Now, you can see the match type for Bing Ads keywords directly in the Match type column.