Specify default settings when creating keywords

When you use the DoubleClick Search UI to create multiple keywords, you can specify default values for one or more keyword settings. This makes it easy to apply the same values to several keywords while also customizing the settings for some keywords when needed. For example, if most of the keywords you're creating are exact match keywords, you can specify a default match type of exact instead of entering exact for each keyword. For the other keywords that are broad or phrase match, you can override the default by entering broad or phrase in the keywords' settings.

To specify a default, enter the default value below the text box. To use the default, don't specify a value for the setting when you enter the keywords in the text box.

If the default value is in the middle of a row of settings, enter commas to denote the missing setting. For example:

  • For Google AdWords keywords, you use the format "keyword, match type (broad, exact, phrase), max CPC bid, URL". You entered a default match type of exact.
    • If you want to apply this default but enter the other settings manually for the keyword "car rentals", you would enter an extra comma to indicate the missing match type:
      car rentals,,.20,http://www.defaultURL.com
    • If you also want the keyword to use the ad group's max CPC setting, you would leave out the value for the max CPC setting:
      car rentals,,,http://www.defaultURL.com

If the default value is at the end of a row of settings, you don't need to enter the extra commas. For example:

  • For AdWords keywords, you entered a default URL below the text box.
    • If you want to apply this default but enter the other settings manually for the keyword "car sales", the default value is at the end, so you don't need the extra comma:
      car sales,broad,5
    • If you also enter 10 as the default bid, and want to apply the default URL and default bid to the keyword "truck sales", these are the last two settings, so you still don't need extra commas:
      truck sales,broad

Why specify a default URL template for keywords?

Since keywords inherit any DS URL template that's defined for the ad group, campaign, or engine account, why specify a default URL template for keywords? One reason would be to support redirect URLs with static parameters that are unique to each item. For example, if you use a third-party tracking system that requires you to pass a specific, static ID for each keyword, you'll need a unique redirect URL for each keyword. You can use the default URL template to create the basic redirect URL for each keyword, and then edit each keyword's URL template and specify the unique static value. Learn more.

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