Apply default settings to keywords

When you create keywords in the DoubleClick Search UI, you can apply default values to their settings. This makes it easy to apply the same values to several keywords, while also customizing the settings for some keywords when needed. For example, if one keyword in an ad group is performing well, you can set a specific max CPC bid of $10, while keeping all other keywords at the default bid of $5.

To apply a default, first enter the default value below the text box. When you enter the keywords in the text box, exclude the default field from the row.

If the default value is in the middle of a row of settings, enter commas to denote the missing setting. For example:

  • For Google AdWords keywords, you use the format "keyword, match type (broad, exact, phrase), max CPC bid, URL". You entered a default bid of $10 below the text box.
    • If you want to apply this default but enter the other settings manually for the keyword "car rentals", you would enter an extra comma to indicate the missing bid:
      car rentals,broad,,http://www.defaultURL.com
    • If you also select broad as the default match type, and want to apply the default match type and default bid to the keyword "truck rentals", you would add another comma to indicate two missing fields:
      truck rentals,,,http://www.defaultURL.com

If the default value is at the end of a row of settings, you don't need to enter the extra commas. For example:

  • For AdWords keywords, you entered a default URL below the text box.
    • If you want to apply this default but enter the other settings manually for the keyword "car sales", the default value is at the end, so you don't need the extra comma:
      car sales,broad,5
    • If you also enter 10 as the default bid, and want to apply the default URL and default bid to the keyword "truck sales", these are the last two settings, so you still don't need extra commas:
      truck sales,broad