March 6, 2014
AdWords will soon be replacing “Search & Display Networks” campaigns with a new campaign type, “Search Network with Display Select” that offers 35% better Google Display Network performance than your current “Search & Display Networks” campaigns. Now, any new campaigns that you create from DS will automatically be “Search Network with Display Select” campaigns. DS will continue to support legacy “Search & Display Networks” campaigns for a few months. Learn more.
Improved targeting settings for Bing Ads ad groups: This release includes an additional round of improvements to clarify that a Bing Ads ad group can override the campaign’s location and device settings independently. That is, you can override one or both of these settings when you create or edit a Bing Ads ad group.
Segment Google Analytics goals by devices: When a reporting table includes columns for Google Analytics goals, you can now segment the table by device as well as by ads. Previously, you could only segment a table that contained Google Analytics goals columns by ads.
- Formula columns: new functions, new columns, and new aggregation options:
DS has added 18 functions that you can use in formula columns: 14 for manipulating strings, 2 for specifying relative dates, and 2 for error handling. In addition, to_number(), to_percent(), and to_money() can convert localized strings into numbers. For example, you can now create a formula column that displays "1.067,30" if that’s a valid numeric format for the advertiser, or if it isn’t a valid format, converts "1.067,30" to a valid format:
substitute("1.067,30", ".", ""), ",", "."),
See a list of all functions in the new function list for DS formula columns.
You can now use the Status and Keyword_match_type columns in a formula column. These columns are considered to be enumerated columns because they always contain one of a few values that are pre-defined by DS. Make sure that any functions you create refer to one of the pre-defined values.
Here’s an example function that outputs "Brand-Broad" for keywords that are labeled with the “Brand” label and have been defined with a broad match type:
New aggregation options
When you create a formula column>, you can specify how the summary row in a reporting table aggregates data from a formula column. Previously, a summary row always summed the raw data in the individual rows and then applied the formula to the sum. But now you can specify that a summary row applies the formula to each row and then sums the formula results.