Visits column

Displays the number of clicks that DoubleClick Search has successfully recorded and forwarded to an advertiser's landing page.

The number of visits differ from the number of clicks when landing pages are unavailable, perhaps due to incorrect landing page URLs, connectivity problems, or spam filtering.

You can use this column in a formula column.

Add this column to a report

  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a date range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box and press the Enter key.

    3. Click + next to the column name in the Available columns list.