ERS column

Displays the Effective Revenue Share (ERS), which is the total fees divided by total transaction amount. For example, an ERS of 20% means that you spent $0.20 on a search engine for every $1.00 gained in sales.

You can use this column in a formula column.

Add this column to a report

  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a date range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box and press the Enter key.

    3. Click + next to the column name in the Available columns list.