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Glossary
CPA (Cost Per Action)
The average amount you're spending per action that a consumer performs.
Glossary
Action (upload column)
Ad group ad auto optimization enabled
Ad landing page
Ad rotation
Advanced match
Agency URL
All campaigns
Bid management
Biddable item
Broad match type
Budget delivery method
Bulksheet roundtripping
Campaign language target
City target
click
Clickserver URL
Columns
Content bid
Content targeting
Conversion
Conversion tag
Counter tag
Country target
CPA (Cost Per Action)
Device target
Display Network stats
Display targeting
Distribution language and region
DoubleClick Campaign Manager (DCM)
DoubleClick Search (DS)
Dynamic URL parameter
Engine account
Engine sync status
Exact match type
Exception request
Filter
Floodlight activity
Floodlight tag
Format
Formula column
Frequency
Image ad
Include types
Label
Landing page URL
Last sync details
MCC Account
Metro target
Negative keyword
Other engines
Phrase match type
Position range
Primary goal
Product target
Publisher ID
Query string
Redirect URL
Region target
Report name
Row type
Sales tag
Save view
Schedule report
Scope
Search engine
Segmented report
Show deleted
Sponsored Search Enabled
Standard match
Sync from engine
Uploads
URL encoding
Views
