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DoubleClick Search Help
DoubleClick Search Help
DoubleClick Search
  • Setup and basics
    • DoubleClick Search overview
    • Sign in and navigate
    • Supported engines, languages, and ads
    • Manage users, advertisers, and engine accounts
    • Timeline for getting started with DoubleClick Search
    • Customer support handbook
  • Manage campaigns
    • Create and edit campaigns
    • Target your campaigns
    • Budget management
    • Experiment with ad copy
    • Test landing pages
    • Use your business data to manage campaigns
    • Upload bulk edits
  • Automate bidding
    • About DoubleClick Search bid strategies
    • Create and apply DoubleClick Search bid strategies
    • Specify DS bid strategy conversions
    • Edit/override a DS bid strategy
    • Evaluate DS bid strategy performance
  • Measure results
    • View and customize reports
    • Save, download, or schedule a report
    • Create and apply labels
    • Reporting columns
    • Create and share executive reports
    • Reporting for social campaigns
  • Learn
    • Training for DoubleClick Search
    • New DoubleClick Search features
    • Feature preview

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

DoubleClick Search overview

CPA (Cost Per Action)

Next: Custom Floodlight column

The average amount you're spending per action that a consumer performs. Also known as "cost per acquisition."

Next: Custom Floodlight column
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DoubleClick Search overview

  • What's DoubleClick Search?
  • How DoubleClick Search works
  • Use the DoubleClick Search Commerce Suite to manage campaigns
  • How DoubleClick uses cookies
  • Glossary
    • Ad landing page
    • Agency URL
    • Attribution model
    • Auto-tagging: Definition
    • Bid strategy
    • Biddable item
    • Bulksheet
    • Click
    • Click type
    • Clickserver URL
    • Columns
    • Conversion
    • Conversion goal
    • Conversion source
    • CPA (Cost Per Action)
    • Custom Floodlight column
    • Custom parameter
    • Data-driven attribution model
    • DoubleClick Campaign Manager (DCM)
    • DoubleClick Search macro: Definition
    • Dynamic URL parameter
    • Effective settings
    • Engine account
    • Floodlight activity
    • Floodlight activity group
    • Floodlight instruction
    • Floodlight tag
    • Formula column
    • Global site tag and Floodlight event snippet
    • Label
    • Landing page test
    • Landing page URL
    • Last-click attribution model
    • Natural search
    • Negative keyword
    • Phrase match type
    • Placeholder keyword
    • Query string
    • Redirect URL
    • Remarketing target
    • Scope
    • Segmented report
    • Shared URL templates
    • sitelink
    • Smart Bidding
    • Synchronize from engine (sync)
    • URL encoding
    • URL template
    • Views
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