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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns. While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

DoubleClick Search overview

CPA (Cost Per Action)

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The average amount you're spending per action that a consumer performs. Also known as "cost per acquisition."