DS overview

Yahoo! features in DS

If your Yahoo! accounts are located outside of the Unites States or Canada, the Yahoo! and Microsoft Search Alliance has not yet taken effect in your region. As a result, you'll still manage these accounts in Yahoo! Search Marketing. The following lists the Yahoo! features we support in DoubleClick Search, unsupported features, and any applicable workarounds.

Yahoo! Search Marketing functionality in DoubleClick Search

Campaigns

  • Campaign name
  • Daily spending limit (daily budget)
  • Schedule (start date and end date)
  • Geographic targeting
  • Sponsored Search
  • Mobile bid adjustment
  • Excluded words: Set as campaign-level negative keywords under the Negative keywords tab.

Ad groups

  • Ad group name
  • Sponsored Search
  • Search bid
  • Excluded words: Set as ad group-level negative keywords under the Negative keywords tab.
  • Optimize ad display (upload only)

Ads

  • Title
  • Short description
  • Display URL
  • Landing page URL
  • Ad name

Keywords

  • Keyword
  • Max CPC bid
  • Landing page URL
  • Match type
  • Alternate text (upload only)

Unsupported Yahoo! features in DoubleClick Search

Engine Accounts

  • Blocked Continent list
  • Blocked Domain list
  • Master account-level tagging and tracking
  • Daily spending limit (daily budget): Set at the campaign level in DoubleClick Search.
  • Match type: Set at the campaign, ad group, or keyword level in DoubleClick Search.
  • Excluded words: Set as campaign-level or group-level negative keywords under the Negative keywords tab.
  • Display URL: Set at the ad level in DoubleClick Search
  • Account alerts

Campaigns

  • Mobile network
  • Campaign optimization
  • Campaign description
  • Watch list

Ad groups

  • Optimize ad display (UI): Activate ad optimization via upload.
  • Watch list
  • Geo-targeting: Set at the campaign level in DoubleClick Search.

Ads

  • Ad multiplier

Keywords

  • Watch list
  • Alternate text (UI): Add alternate text via upload
  • Set bids to minimum

Reporting

  • Report by device type: The Yahoo! Search Marketing API doesn’t provide data on device segmentation, so DS classifies it as Other.