Use DCM Report Builder to report on DoubleClick Search data
To include DoubleClick Search (DS) performance metrics in DoubleClick Campaign Manager (DCM) reports, you can add paid search dimensions and metrics to DCM Standard reports. You can also filter on specific keywords by using operators to narrow the scope of your queries.
You'll need a Google Account that has permission to access DCM.
To add paid search dimensions and metrics to Standard DCM reports:
- From the top menu bar in DS, click (apps icon).
The DDM menu lists all of the DDM products that your Google Account has permission to access.
- Select Reporting & Attribution.
This option appears on the DDM menu only if your Google Account has permission to access DCM.
- In DCM, click the Report Builder link at the top of the page.
To learn more about using Report Builder, visit the DCM Help Center.
The number of clicks shown in DCM may not match the number of paid search clicks shown in DS. This can be the result of factors such as different time zones, different spam filtering rules, and drop-offs due to external redirects. We recommend comparing the number of visits in DoubleClick Search to the number of DCM clicks.