From Search Ads 360, you can create text ads and shopping ads. Search Ads 360 cannot create non-text ads, such as Google Ads image ads and YouTube promoted videos.
Search Ads 360 can report on any type of ad that can redirect to Search Ads 360 before forwarding to the advertiser's landing page or that can send a request to the Search Ads 360 clickserver URL through some other technique (such as parallel tracking). This includes:
- Text ads trafficked from Search Ads 360 and served on a search network (such as the Google search network, Microsoft Advertising search network, and so on).
- Shopping ads trafficked from Search Ads 360 and served on the Google search network or Microsoft Advertising search network.
- Text ads and image ads served from the Google Display Network (GDN). This may require additional setup on your part. Learn more about Google Ads display campaigns in Search Ads 360.
- Other types of ads that you've set up with a clickserver URL generated for a Search Ads 360 placeholder keyword. Learn more about placeholder keywords.
To access and filter this non-text ad data in Search Ads 360, apply a label (named something like Image ads or YouTube) to the placeholder keywords.