Change a bid

You can edit bids directly from the ad group or keyword table.

  1. Navigate to an engine account.

  2. Click the Ad groups or Keywords tab.

  3. Under one of the bids columns (such as Search max CPC, Broad max CPC, or Exact bid) in the reporting table, click the bid and update it in the text box that appears. You can change it to a specific amount, or you can increase or decrease the current bid by a certain percentage or amount.

  4. Click Save.