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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bulksheet templates and geo/language codes

Bulksheet templates

Use bulksheet templates to simplify uploading new campaigns from a bulksheet. Instead of signing in to DoubleClick Search and creating one campaign at a time, you can use bulksheets to define multiple campaigns and upload them all at once.

  • Template with all columns: XLSX / XLS / CSV

  • Campaign template (manual campaigns and "Mobile app installs" campaigns only): XLSX / XLS / CSV

    Shopping campaigns and inventory keyword campaigns cannot be created from a bulksheet.
  • Ad group template: XLSX / XLS / CSV

  • Ad template: XLSX / XLS / CSV

  • Keyword template: XLSX / XLS / CSV

  • Negative keyword template: XLSX / XLS / CSV

  • Label template: XLSX / XLS / CSV

Geo and language codes

Use geo codes to apply geographic targeting when creating a campaign (or creating a Bing Ads ad group) in the UI or via upload. Use language codes to apply languages when creating a Google AdWords campaign or Bing Ads ad group via upload.

  • AdWords geo and language codes: XLSX / CSV

    In an AdWords engine account, you can also target specific ZIP or postal codes by entering 5-digit codes in a campaign's Metro column. (US, UK, Germany, and India only)

  • Baidu geo codes: XLSX / CSV
  • Bing Ads geo and language codes: XLSX / CSV
  • Yahoo Gemini geo codes: XLSX / CSV
  • Yahoo! JAPAN geo codes: XLSX /CSV
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