About editing campaigns, ad groups, and other items

DoubleClick Search (DS) provides a few different ways to edit campaigns, ad groups, and other items:

  • Edit items one at a time: If you only need to update settings for one or two specific items, such as updating location targeting for a couple of campaigns, edit campaigns and other items one at a time. The changes that you make will be in effect immediately.

  • Edit items in bulk: For a limited set of common settings, you can apply edits to a group of campaigns or other items all at once.
    For example, you can specify a 5% increase in the daily budget and then apply the increase to a group of campaigns all at once.

    You can schedule these bulk edits to occur at a specific time instead of taking effect immediately.

  • Use automated rules to apply bulk edits: Instead of manually selecting campaigns and other items for bulk edits, you can create rules that select items based on criteria that you specify, and then apply a bulk edit to the selected items.
    For example, you can create a rule that runs each night and pauses any ad group with a cost of over a specific amount.

  • Undo bulk edits: When you schedule a bulk edit, you can also specify that DS reverts the edit at a specific time. Alternatively, DS keeps a history of all bulk edits in the last 30 days. You can use a bulksheet to download a report of these edits and undo them.

You can also edit campaigns and other items in the engine and sync the changes into DS. If you plan to make changes regularly in the engine, you can make sure that the changes are available to DS by scheduling syncs to occur nightly.

Editing text ads

In AdWords, Bing Ads, and Yahoo Gemini accounts, you can edit ad copy, URLs, and other settings without losing performance history of the ad.

In other engine accounts:

  • Editing ad copy or URLs causes the engine to remove the old ad and create a new one. The new ad does not retain the performance history of the original ad, but you can still report on the old, removed ad.
  • Editing URL templates or URL parameters does not cause the ad to be removed and recreated. The engines update these properties in the existing ad.

In all engine accounts, editing ad copy or URLs triggers the engine's standard approval process. Editing URL templates or URL parameters does not trigger the approval process.

Editing keywords

In all engine accounts, editing keyword text or match type causes the engine to remove the old keyword and create a new one. The new keyword does not retain the performance history of the original keyword, but you can still report on the old, removed keyword.

Editing max CPC, landing page URL, URL templates or URL parameters does not cause the keyword to be removed and recreated. The engines update these properties in the existing keyword.

Was this article helpful?
How can we improve it?