You can use DoubleClick Search to create and manage ads, keywords, and other targeting items in all of the languages that are supported by AdWords, Bing Ads, Yahoo! JAPAN, and Baidu. For example, you can use any of the 40+ languages that AdWords supports to create ads or keywords in DoubleClick Search. This includes support for languages that use double-byte characters, like Chinese. Make sure to enter your ads and keywords in the language you intend to target.
Languages supported for ads, keywords, and other targeting items:
Yahoo! JAPAN languages: Since Yahoo! JAPAN only supports Japanese and English, there are no language settings available for Yahoo! JAPAN campaigns and ad groups.
Baidu: No language settings or requirements. Baidu ignores the browser's language settings, and matches keywords and serves ads in any language.
Languages available in the DoubleClick Search UI:
- Brazilian Portuguese
- Chinese (simplified)
- Chinese (traditional/classic)
Change the language of the DoubleClick Search UI
DoubleClick Search uses the language set in your Google Account preferences. To change the language in DoubleClick Search and all other Google products:
- Open your Google Account.
- Click Account preferences.
- Under Language & Input Tools, click Language.
Learn more in Google Accounts Help.