Creatives built with AMP (Accelerated Mobile Pages) are faster, lighter, and more secure than regular creatives. Learn more about AMPHTML ads at the official AMP Project website.
You can use AMP to build creatives that load fast and can serve on both AMP and non-AMP pages through Display & Video 360. Display & Video 360 supports AMPHTML creatives and auto-converted AMPHTML image creatives. Learn more about each type below: