Dimensions in reports

The following is a list of dimensions that are available in various reports in Display & Video 360.

Select a category from the Narrow by … menu to view a specific category of dimensions.
DimensionCategoryDescription
First-party Audience ListAudienceAn individual audience list, built and managed for the advertiser exclusively.
Remarketing ListAudience
The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel.
Third-party Audience List & InterestAudience
An individual audience list, managed by a third-party data provider, which is made available for a fee to individual advertisers.
Measurement SourceDCM
How the data was measured. Possible values include:
  • Measured - The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity.
  • Provided - The data for the metric was measured on the client by a third party who then provides the data to Google over a server-to-server integration.
  • Inferred - The data for the metric was inferred using sound judgment, however it was not directly measured on the client. The inferred metric may originate from Google or a third party.
BrowserComputer systemThe name of a web browser. This may be useful when defining targeting.
Device MakeComputer system
The brand of mobile device, such "Acer", "Amazon", "Apple", and so on.
Device ModelComputer system
The brand and model of mobile device, such "Amazon Kindle Fire", "Apple iPhone", "Samsung Galaxy" and so on.
Device TypeComputer systemThe type of device, such as "Desktop", “Connected TV”,"Smartphone",  and "Tablet".
EnvironmentComputer system
As of August 26 we’ve introduced a revamped environment and position targeting experience that includes critical updates to targeting, Reporting, and Structured Data Files. Learn more

The environment where your ads served. Values include:

  • App
  • Web optimized for device (inventory designed for the device it was viewed on, such as mobile websites viewed on a mobile device)
  • Web not optimized for device (inventory that wasn’t designed for a device but viewed on it, such as websites optimized for desktop but viewed on a mobile device)
  • Unknown
Operating SystemComputer system
The name of an operating system.
Day Of WeekDateSunday through Saturday.
Time Of DayDate
Each hour of the day, represented by 1 to 24. For Campaign Manager users, the time is based on Campaign Manager reporting timezone settings. Otherwise, this time is based on Display & Video 360 advertiser settings. Use this data to find a time of day that performs better. Assign dayparting to a line item, and bid up during this time.
Ad PositionGeneral
As of August 26 we’ve introduced a revamped environment and position targeting experience that includes critical updates to targeting, Reporting, and Structured Data Files. Learn more

Identifies where an ad was located on a screen. Values include above-the-fold, below-the-fold, and unknown.

Ad TypeGeneralThe type of ad. For example, standard, in-stream video, etc.
AdvertiserGeneralThe name of an advertiser.
AMP Page RequestGeneralWhether or not the impression was served on an AMP webpage.
App/URLGeneralAn individual website, or mobile app. 
CategoryGeneralThe market vertical of the media where an ad is displayed.
ChannelGeneralA channel is a list of websites. Channels can be used to quickly target or exclude a group of related websites.
Conversion PixelGeneralName, ID, CM ID, status (e.g. Active), and integration code for pixels served.
CreativeGeneralA creative in Display & Video 360 is a placement in Campaign Manager. These placements should be named to identify the creative that is served.
Creative AttributesGeneralAny additional details about the creative that served, such as the direction of expansion (if the creative was expandable), if the creative used VAST or Active View, or if the creative was a dynamic creative (if enabled for your account).
Creative Rendered in AMPGeneralWhether or not the creative was rendered in AMP for a given impression.
Creative SizeGeneralCreative width (e.g. 120, 300, 728) and height (e.g. 600, 250, 90)
ExchangeGeneralThe exchange where through which the ad is served. Optimization tip: Move higher performing exchanges into unique line items and bid higher.
Insertion OrderGeneralThe name of an insertion order.
Insertion Order Daily FrequencyGeneralUse this dimension to determine which frequencies are correlated with the most conversions or clicks. Optimization tip: To bid only on the most promising impressions, set your insertion order's frequency cap to the frequency where performance drops off.
Inventory Commitment TypeGeneral
The ad buyer's and ad seller's commitment to the inventory. For example, guaranteed or non-guaranteed.
Inventory Delivery MethodGeneral
The inventory delivery method. For example: programmatic, tag, etc.
Inventory Rate TypeGeneral
The rate type of the inventory. For example: auction or fixed price.
Inventory SourceGeneralThe name of the exchange, deal, or group of publishers that supplies buyable impressions to your line items.
Integration CodeGeneral
An external identifier entered in the Basic Details section of a given advertiser,  insertion order, line item, or creative.
Inventory Source IDGeneralThe Display & Video 360 identifier for a deal.
Inventory Source ID (External)GeneralThe seller's (i.e. a publisher or exchange) identifier for a deal used in their systems.
Inventory Source TypeGeneral
The source of the inventory. For example: public or private.
KeywordGeneralA word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in.
Line ItemGeneralThe name of a line item.
Line Item Daily FrequencyGeneralUse this dimension to determine which frequencies are correlated with the most conversions or clicks.
Line Item Lifetime FrequencyGeneralUse this dimension to determine which frequencies are correlated with the most conversions or clicks, and evaluate where a lifetime cap should be set.
Line Item TypeGeneralThe type of line item, such as "Real-time bidding" or "Video real-time bidding".
Max Video DurationGeneral
The maximum duration of a video creative.
Playback MethodGeneral

The type of event that initiated video playback, or "unspecified" if the event is unknown. 

Possible autoplay values include:

  • Page load with sound on
  • Page load with sound off by default
  • Mouse-over with sound on
  • Entering viewport with sound on
  • Entering viewport with sound off by default

Possible click to play values include:

  • Click with sound on

Publishers must include the dc_vpm parameter in placement tags for data to populate in this dimension.

Position in ContentGeneral
Identifies where an ad was located in relation to other content. Values include in-article, in-banner, in-feed, interstitial, unknown, pre-roll, mid-roll, and post-roll.
Public InventoryGeneral
Indicates whether or not the inventory was publicly available or sold through a private/direct deal.
Served Pixel DensityGeneral

For high-density images, the served pixel density relative to the creative dimension. This is calculated as Pixel size served / Creative pixel size.

Some sample values include:

  • 1 = The dimension set on the creative was served. For non-HD creatives, the value of this dimension will always be 1.
  • 2 = An image that's twice as dense as the size of the creative was served. For example, if you set the creative’s dimensions to 300 x 250, DDM served 600 x 500.
Time To ConversionGeneral
The amount of time between a visitor's last impression or click, and their conversion.
Video Skippable SupportGeneral
For video ads, indicates if videos are skippable or not.
Video Continuous PlayIn-stream video
Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). 


Publishers must include the dc_vconp parameter in placement tags for data to populate in this dimension.

AgeInventory availabilityThe age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown.
FormatInventory availabilityThe format of creative an ad slot supports. Examples include: standard, standard or expandable, audio, native, etc. 
GenderInventory availabilityThe gender of your audience. For example: Male, Female, or Unknown.
InterestTrueView inventory availabilityThe area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs.
Life EventTrueView inventory availabilityThe event you're targeting with life event audience lists for TrueView ad groups.
Parental StatusTrueView inventory availability
The parental status of your audience. For example: Parent, Not a parent, or Unknown.
Video Format SupportInventory availability
The file formats for video creatives, including "MP4", "OGG", "WMV", "3GPP", "WEBM", "HTML5" (corresponds to MP4 and WEBM), and "HTML5 VPAID".
YouTube ChannelTrueView inventory availability
A YouTube channel. If you group by YouTube channel in the TrueView Inventory Availability Report, you'll see the channel ID in your report.
YouTube VideoTrueView inventory availability
A YouTube video. If you group by YouTube video in the TrueView Inventory Availability Report, you'll see the video ID in your report.
CityLocationNames of cities. Use this dimension to identify geographic locations that perform well and perform poorly.
CountryLocationNames of countries. Use this dimension to identify geographic locations that perform well and perform poorly.
DMALocationNames of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well.
RegionLocation
Names of geographic regions. Use this dimension to identify geographic locations that perform well and perform poorly.
Conversion SourceGeneral
Where a customer completed a conversion, such as a website, mobile app, or store visit.
Conversion TypeGeneral
The name of the specific Floodlight activity that recorded a conversion.
Custom AffinityAdditional dimensionsThe segment you’re targeting with Custom Affinity lists.
Detailed DemographicsAdditional dimensionsThe detailed demographics you’re targeting for TrueView ad groups.
Detailed Demographics IDAdditional dimensionsThe ID of the detailed demographics list you’re targeting.
ExtensionAdditional dimensions
The physical storefront(s) used in an extension.
Extension StatusAdditional dimensions
The status of a location extension in Display & Video 360.
Extension TypeAdditional dimensions
The type of extension, either location extension or affiliate location extension.
Household IncomeAdditional dimensions
The household income demographic you’re targeting.
Placement (All)Additional dimensions
All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit.
Placement (All YouTube Channels)Additional dimensions
The URL of a YouTube channel where your ads can appear.
Placement (Managed)Additional dimensions
The placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting.
TrueView AdAdditional dimensions
The name of a specific TrueView ad.
TrueView Ad GroupGeneral
The name of the TrueView ad group. Ad groups contain one or more ads.
TrueView Ad Group IDGeneral
The ID of the TrueView ad group. Ad groups contain one or more ads.
TrueView Ad IDAdditional dimensions
The ID of a specific TrueView ad.
Video DurationGeneral

The length (in milliseconds) of a YouTube video you’ve used as an ad in a TrueView line item. If you group by YouTube Ad Video in the TrueView report, you’ll see columns for this dimension and the video’s ID in the generated report.

YouTube Ad VideoAdditional dimensions
The name of a YouTube video you've used as an ad in a TrueView line item. If you group by YouTube ad video in the TrueView Report, you'll also see columns for the video's ID and duration in the generated report.
YouTube Ad Video IDAdditional dimensions
The ID of a YouTube video you’ve used as an ad in a TrueView line item. If you group by YouTube Ad Video in the TrueView report, you’ll see columns for this dimension and the video duration in the generated report.
InterestTrueView inventory availabilityThe area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs.
Digital Content LabelVerificationClassification of content according to brand safety. The digital content labels are: DL-G (general audiences), DL-PG (parental guidance suggested), DL-T (teen or older audiences), and DL-MA (mature audiences only).
DomainVerificationThe domain of the content classified by verification / brand safety.
Sensitive CategoryVerification
Category of content according to brand safety. Learn more about sensitive categories.
Verification Video PositionVerification
The average location of the video player in the browser when the video ran, as reported by Verification. This dimension is the average x,y coordinate of the top left corner of the video player at the start of the video. "0,0" is the top left of the browser's viewport, and would be highly visible. "1000,800" would be close to the bottom right of the browser's viewport, depending on the screen resolution of the user viewing the ad, and is less likely to be as visible.
Verification Video Player SizeVerification
The resolution or size of the video player. "Small" means the dimensions of the video player is less than 400×300 (desktop), or up to 20% of screen covered (mobile). "Large" means the dimensions of the video player is 400 × 300 pixels or greater (desktop), or 20% to 90% of the screen covered (mobile). "HD" means the dimensions of the video player is 1280×720 or greater (desktop), or greater than 90% of the screen covered (mobile).
Floodlight Activity IDDCM
The ID of a Floodlight Activity.
Impression Counting MethodDCM

The method used for counting impressions. Possible values include: