Apply for United States election ads

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Google requires verification for advertisers who want to run election ads in the United States. This verification is required for all ad formats and extensions.

Learn more about verification for election advertising in the United States.

With the information you provide during the verification process, Google will verify your eligibility to run election ads in the United States.

Important note: Each account only needs to complete this verification once.

Additionally, if you’re an agency or someone who manages multiple Display & Video 360 advertisers, each account planning to run election ads will need to apply for verification.

You must be an authorized representative of your organization in order to complete the verification process. To be an authorized representative, you need to be a full-time employee of the organization, or if applicable, a representative of the agency representing the organization. 

Provide an email address where Google can reach you.
Please enter a valid email address.
In addition to these verification requirements, please also complete this form if you are a California committee that is required by California Government Code § 84504.6 (2018) to provide express notification to online platforms before purchasing “online platform disclosed advertisements” related to either California candidates for elected office or California ballot measures.
Independent expenditure committees that wish to purchase ads related to ballot measures and candidates for New York state and local elections must inform Google that they are independent expenditure committees and submit a copy of their registration documents that have been filed with the New York State Board of Elections. Learn more here.
Ads related to ballot measures, candidates, and political parties for Maryland state and local elections are prohibited. If you are a registered political committee in Maryland, you will not be permitted to verify your account and will not receive a response from our verification team.
Ads related to ballot measures, candidates, and political parties for Washington state and local elections are prohibited. If you are a registered political committee in Washington, you will not be permitted to verify your account and will not receive a response from our verification team.
Ads related to ballot measures, candidates, and political parties for Nevada state and local elections are prohibited. If you are a registered political committee in Nevada, you will not be permitted to verify your account and will not receive a response from our verification team.
Ads related to ballot measures and candidates for New Jersey state and local elections are prohibited.
Please provide one of the following: *

Identification number assigned to your organization by the FEC.

Please enter a valid alphanumeric FEC ID. 

Unique number assigned to your organization by the state elections regulator by which it is registered. If your state does not provide you with a registration or ID number, you may upload a copy of your completed registration form instead.

If you do not have FEC or state registration information, please provide the unique 9-digit number assigned by the Internal Revenue Service (IRS) to entities operating in the United States

Please enter a valid numeric EIN, e.g. XX-XXXXXXX. 

This must EXACTLY match the name associated with the FEC ID, state registration, or EIN provided above, including any capitalization and punctuation. Note that this name will be visible in the ad’s "Paid for by" disclosure, as well as in the Political advertising on Google transparency report and the election ads library. Learn more

This must EXACTLY match the address associated with your organization's EIN, FEC, or state registration
Attestation *
Attestation *

Google Election Advertising Terms

1. Accepting the Agreement

You represent and warrant that all information you have provided to Google LLC (“Google”) is accurate, and that you are authorized to accept these terms (the “Agreement”) on behalf of the organization or individual named above (the “Advertiser” or “You”). If you do not have the requisite authority, you may not accept the Agreement on behalf of the Advertiser.

The Agreement, in addition to any other Google advertising terms You have accepted, governs Your purchase of election ads through Google.  In the event of an inconsistency between the Agreement and other Google advertising terms, the Agreement shall control.

2. Your Responsibilities

You represent and warrant that the Advertiser has obtained all necessary rights and, under all applicable laws, is permitted to purchase election ads.  

You affirm that you are a United States citizen or lawfully admitted permanent resident, and that if the Advertiser is an organization, that the organization is based in the United States.

If the Advertiser is an organization, if the Advertiser’s Authorized Representative leaves the organization or ceases to be eligible, the Advertiser must immediately provide Google with a new eligible Authorized Representative.

At any time, Google may require You to provide additional information in order to verify Your eligibility to run election ads.  Your verification will periodically expire, and in order to continue running election ads, You will need to complete the verification process again.

If Google, in its sole discretion, determines that You have provided false information as part of the verification process, that You have violated our election advertising policy, or that You are ineligible to run election ads for any other reason, Your verification will be revoked, and Your advertising account may be suspended. 

3. Paid-for-By Disclosures

Where possible, Google will include disclosures in Your election ads stating that they were paid for by the Advertiser.  These disclosures may appear either in the body of the ad creative itself, or may be linked from an icon associated with the ad.

In the event that Google is unable to render a disclosure, You must include a disclosure in Your own ad creatives in compliance with any instructions provided by Google policy or Google representatives.

For purposes of clarification, none of the disclosures made pursuant to this Agreement in any way exempt You from compliance with all applicable law, including but not limited to any disclosure requirements therein.

4. Publication of Information

You authorize Google to publish information about You and Your election ads and campaigns, including but not limited to Your verification status, Your spend, Your ad creatives, Your targeting settings, the reach of Your ads, the number of impressions Your ads receive, the dates Your ads served, and the policy enforcement status of Your ads.  You acknowledge that this information will appear in a publicly available transparency report and election ads library, and that Google may make it publicly accessible and available for download.  Information about any ad or ad campaign that serves on or after May 31, 2018 is subject to inclusion, even if You complete the verification process on a later date.  Google may also make other information related to Your purchase of election ads publicly available as required under applicable local laws.  Google has no obligation to provide notice in advance of publication of any information related to Your election ads.  Google will retain information about Your election ads as necessary to publish the transparency report, election ads library, and meet its other disclosure obligations.  GOOGLE WILL PUBLISH ELECTION ADS INFORMATION “AS IS,” “AS AVAILABLE,” AND “WITH ALL FAULTS,” AND DOES NOT MAKE ANY GUARANTEE IN CONNECTION WITH THE ACCURACY OF INFORMATION INCLUDED IN ITS DISCLOSURES.  GOOGLE MAKES NO PROMISE TO INFORM ADVERTISERS OR USERS OF DEFECTS OR ERRORS.

5. Updates and Termination

Google may make non-material changes to this Agreement at any time without notice, but Google will provide notice of any material changes to this Agreement.  Changes will be effective immediately upon notice.  Either party may terminate this Agreement at any time with notice to the other party, but (i) sections 1 and 4 will survive termination, and (ii) You must not run any further election ads after termination.

Some account and system information will be sent to Google. We will use the information you give us to help address technical issues and to improve our services, subject to our Privacy Policy and Terms of Service.
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