Apply for United States election ads or political affiliation in personalized ads verification

Google requires verification for advertisers who want to run election ads or use political affiliation in personalized ads in the United States. This verification is required for all ad formats and extensions, and all personalized ads features.

Learn more about verification for election advertising and using political affiliation in personalized ads in the United States.

With the information you provide during the verification process, Google will verify your eligibility to run election ads or use political affiliation in personalized ads in the United States.

Important note: Each account only needs to complete this verification once. For example, if you've already been verified by Google for election ads you don't need to complete verification again to use political affiliation in personalized ads, and vice versa.

Additionally, if you’re an agency or someone who manages multiple Display & Video 360 advertisers, each account planning to run election ads or use political affiliation in personalized ads will need to apply for verification.

You must be an authorized representative of your organization in order to complete the verification process. To be an authorized representative, you need to be a full-time employee of the organization, or if applicable, a representative of the agency representing the organization. 

Provide the email address used for your organization’s FEC electronic filing (if available), or the email address of your organization

Please enter a valid email address.

Identification number assigned to your organization by the FEC.  If you don’t have an FEC ID, please provide a valid Employer Identification Number (EIN) for the organization instead. 

Please enter a valid alphanumeric FEC ID. 
You must enter your FEC ID if you have one. 

Unique 9-digit number assigned by the Internal Revenue Service (IRS) to entities operating in the United States

Please enter a valid numeric EIN, e.g. XX-XXXXXXX. 
File size limit is 10MB

This must match the name associated with the FEC ID or EIN provided above, including any capitalization and punctuation. Note that this name will be visible in your election ad’s “Paid for by” disclosure, as well as in the Election Advertising transparency report and the election ads library. Learn more

This must match the address associated with your organization’s FEC or EIN registration.

Google Election & Political Affiliation in Personalized Advertising Terms

1. Accepting the Agreement

You represent and warrant that all information you have provided to Google LLC (“Google”) is accurate, and that you are authorized to accept these terms (the “Agreement”) on behalf of the organization or individual named above (the “Advertiser” or “You”). If you do not have the requisite authority, you may not accept the Agreement on behalf of the Advertiser.

The Agreement, in addition to any other Google advertising terms You have accepted, governs Your purchase of election ads through Google.  In the event of an inconsistency between the Agreement and other Google advertising terms, the Agreement shall control.

2. Your Responsibilities

You represent and warrant that the Advertiser has obtained all necessary rights and, under all applicable laws, is permitted to purchase election ads.  

You affirm that you are a United States citizen or lawfully admitted permanent resident, and that if the Advertiser is an organization, that the organization is based in the United States.

If the Advertiser is an organization, if the Advertiser’s Authorized Representative leaves the organization or ceases to be eligible, the Advertiser must immediately provide Google with a new eligible Authorized Representative.

At any time, Google may require You to provide additional information in order to verify Your eligibility to run election ads.  Your verification will periodically expire, and in order to continue running election ads, You will need to complete the verification process again.

If Google, in its sole discretion, determines that You have provided false information as part of the verification process, that You have violated our election advertising policy, or that You are ineligible to run election ads for any other reason, Your verification will be revoked, and Your advertising account may be suspended. 

3. Paid-for-By Disclosures

Where possible, Google will include disclosures in Your election ads stating that they were paid for by the Advertiser.  These disclosures may appear either in the body of the ad creative itself, or may be linked from an icon associated with the ad.

In the event that Google is unable to render a disclosure, You must include a disclosure in Your own ad creatives in compliance with any instructions provided by Google policy or Google representatives.

For purposes of clarification, none of the disclosures made pursuant to this Agreement in any way exempt You from compliance with all applicable law, including but not limited to any disclosure requirements therein.

4. Publication of Information

You authorize Google to publish information about You and Your election ads and campaigns, including but not limited to Your verification status, Your spend, Your ad creatives, Your targeting settings, the reach of Your ads, the number of impressions Your ads receive, the dates Your ads served, and the policy enforcement status of Your ads.  You acknowledge that this information will appear in a publicly available transparency report and election ads library, and that Google may make it publicly accessible and available for download.  Information about any ad or ad campaign that serves on or after May 31, 2018 is subject to inclusion, even if You complete the verification process on a later date.  Google may also make other information related to Your purchase of election ads publicly available as required under applicable local laws.  Google has no obligation to provide notice in advance of publication of any information related to Your election ads.  Google will retain information about Your election ads as necessary to publish the transparency report, election ads library, and meet its other disclosure obligations.  GOOGLE WILL PUBLISH ELECTION ADS INFORMATION “AS IS,” “AS AVAILABLE,” AND “WITH ALL FAULTS,” AND DOES NOT MAKE ANY GUARANTEE IN CONNECTION WITH THE ACCURACY OF INFORMATION INCLUDED IN ITS DISCLOSURES.  GOOGLE MAKES NO PROMISE TO INFORM ADVERTISERS OR USERS OF DEFECTS OR ERRORS.

5. Updates and Termination

Google may make non-material changes to this Agreement at any time without notice, but Google will provide notice of any material changes to this Agreement.  Changes will be effective immediately upon notice.  Either party may terminate this Agreement at any time with notice to the other party, but (i) sections 1 and 4 will survive termination, and (ii) You must not run any further election ads after termination.

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