Apply for verification for election advertising in New Zealand

Google requires verification for advertisers who want to run election ads in New Zealand. You can apply to be verified to run election ads in New Zealand as a political party, non-profit organization, business, or other entity.

Applications for verification can take up to 5 business days to process.

If you’re already verified to run election ads in New Zealand and wish to make changes to your promoter statement, you can apply to do so here.

Important note for election ads

 

Google requires that all election ads contain a disclosure identifying who has paid for the ad. For most ad formats, Google will automatically generate an “Paid for by” disclosure using the information provided during this verification process. 

  • On Google Search, the disclosure will show in ads directly
  • On YouTube, the disclosure will show in “Why this ad?” which can be accessed through the info icon  or the 3-dot icon More
  • On websites and apps that partner with Google to show ads, the disclosure will show in “Why this ad?” which can be accessed through the AdChoices icon 

For some ad formats and features, it’s the advertiser’s responsibility to add in-ad disclosures to election ads in New Zealand. Check the policy to learn more.  

To provide transparency for users, Google will also publish an Election Advertising transparency report and an election ads library with data on funding sources for election ads, the amounts being spent, and more.

Requirements for verification

NOTE: If you’re an agency or someone who manages multiple Display & Video 360 advertisers, each individual advertiser planning to run election ads will need to apply for verification. Advertisers should verify the end advertiser, not the agency or intermediary acting on their behalf. For example, an agency advertising on behalf of a political party should verify as the political party.

In order to be a verified election advertiser your account must have a billing country and currency that matches the country or region in which you wish to run election ads. If you are an agency or an advertiser represented by a contracted partner or agency from a different country or region, you must provide additional documents that confirm the relationship with the local end advertiser and that they are paying for the ads using local currency or have a local bank account.

Verify eligibility to run election ads

You must be an authorized representative for your organization in order to complete the two steps of this verification process.

In the application form, you’ll be asked to provide the following, as the authorized representative:

  • Your Display & Video 360 Partner ID
  • Your Display & Video 360 Advertiser ID
  • Email address: The email address used by your organization.
  • Your organization must be registered or based in New Zealand.
  • Organization name: Note this name will be visible in the ad’s “Paid for by” disclosure, as well as in the Political Advertising on Google Transparency Report
  • Registration number: Your New Zealand business number (NZBN).
  • Proof of organization; you must submit:
    • A certificate of registration or incorporation: if you are a registered company, incorporated society, limited partnership, charitable trust board, building society, credit union, friendly society, industrial or provident society.
    • A certificate or document from a public, government, or judicial authority, such as a letter of approval from an official body; or a document establishing your organization name and address, such as a bank/credit card statement or a utility bill: if you are any other organization type not listed above.
  • Organization’s official address: This must be a New Zealand address.
  • Promoter statement: Advertisers must confirm whether or not they are required to provide a promoter statement under New Zealand law and applicable Electoral Commission guidance. If applicable, you must provide your promoter statement comprising your promoter name and street address. Note the information provided in your promoter statement will be visible in the Political Advertising on Google Transparency Report. If you’re already verified to run election ads in New Zealand and wish to make changes to your promoter statement, you can apply to do so here.
    • Promoter Name
    • Promoter Address
  • Authorization: Where applicable, the organization must disclose if it is required to obtain authorization to promote ads on behalf of a political party or candidate.
  • Proof of authorization: If the organization is required to obtain authorization to promote ads on behalf of a political party or candidate, a document showing proof of such  authorization from the appropriate political party secretary or candidate must be submitted.
  • Attestation that the authorized representative is a citizen or permanent resident of New Zealand. 
  • Attestation that the organization applying for verification is registered or based in New Zealand and legally permitted to run election ads in New Zealand.
  • Attestation that the organization applying for verification has or will satisfy the appropriate disclaimer requirements under New Zealand law and applicable Electoral Commission guidance, including having a clear promoter statement in ads as required by law.
  • Agreement to the Google Election Advertising Terms.

How to apply for verification

You can apply for verification using this application form. You’ll be asked to complete the steps detailed above.

Google will review your application and send you an email notification about your verification status within 5 business days.

Keep in mind

 
  • If we find that you violate our election advertising policy, or you’ve provided false information during the verification process, your verification will be revoked, and your account may be suspended.
  • You’ll need to renew your verification periodically. You’ll receive an email notification when this verification is required.
  • Google may update these verification requirements at any time.

How Google uses your information

With the information you provide during the verification process, Google will:

  • Verify your identity and eligibility to run election ads.
  • Generate, when possible, an in-ad disclosure that identifies who paid for your election ad. This means your organization name will be displayed in the ad creative shown to users.
  • Publish an Election Advertising transparency report and an election ads library with data on funding sources for election ads, the amounts being spent, and more.
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