You can exclude a single Floodlight activity or all Floodlight activities within a Floodlight group or configuration from showing personalized ads.This allows you to manage how user data is collected and used, and prevent users from being added to audience lists or remarketed to. Learn more about the personalized advertising policy
Location based exclusions
Excluding a location from personalized ads means we will not collect personalized advertising data for those users.
Floodlight Group or Configuration
To exclude locations from personalized ads for all Floodlight activities within a Floodlight group or configuration;
(Campaign Manager 360) Navigate to your advertiser > Floodlight > Configuration
(DV360) Navigate to your partner > Floodlight Groups > your Floodlight Group > Basic Details or your advertiser > Resources > Floodlight Group > Basic Details
then:
- Scroll to Personalized ad exclusions
- Click Apply personalized ad exclusions to all Floodlight activities.
- Choose the locations you want to exclude.
- All locations
- Select locations
Floodlight activity
To exclude locations from personalized ads for a single Floodlight activity;
(Campaign Manager 360) Navigate to your advertiser > Floodlight > Activities > your Floodlight activity
(DV360) Navigate to your Floodlight group > your Floodlight activity > Basic Details
then:
- Scroll to Personalized ad exclusions
- Choose the locations you want to exclude
- All locations
- Select locations
Limitations
- Locations are based on user agent and IP address at the time of the conversion. In some cases they may not represent the user's actual location.
User-based exclusions
You can also limit the collection of remarketing data for specific users by updating your Google tag. Learn more about collecting remarketing data for Campaign Manager 360 or Display & Video 360.