Makegoods for Programmatic Guaranteed deals

If a Programmatic Guaranteed deal does not meet the originally agreed-upon terms or performance, you or the publisher can choose to request/create a Makegood on that deal. Once you and the publisher have agreed to the terms of the Makegood, you can accept and configure it like you would a typical Programmatic Guaranteed deal.

As Makegoods have the full functionality of a regular Programmatic Guaranteed deal, they carry programmatic fees for both you and the publisher. The CPM is carried over from the original deal for the purposes of calculating the Makegoods fees. Aside from the programmatic fees, you will not be charged for the impressions delivered on a Makegood deal.

Requesting Makegoods

To request a Makegood from a publisher in My Inventory:

  1. Sign in to your Display & Video 360 account.

  2. Navigate to Inventory and then My Inventory in the left menu.

  3. Locate and hover over the deal you want to request a Makegood for, then click Actions and then Request Makegood on the right.

  4. From the panel on the right, enter a reason why you want to request a Makegood. 

  5. When you are done, click Send for Review. You will be notified when the publisher responds to your request.

To request a Makegood from a publisher in Negotiations:

  1. Navigate to Inventory and then Negotiations in the left menu.
  2. Select the deal you want to request a Makegood for.
  3. From the negotiations panel on the right, click Request Makegood and choose a product.
  4. From the panel on the right, enter a reason why you want to request a Makegood.
  5. When you are done, click Send for Review. You will be notified when the publisher responds to your request.

Accepting Makegoods

To accept a Makegood from the publisher:

  1. Navigate to Inventory and then Negotiations in the left menu.

  2. Select the Makegood negotiation sent by the publisher. Makegoods appear with the status “Action required”.

  3. From the panel on the right, review and confirm the details of the Makegood. Makegoods are shown below the original deal highlighted in blue and labeled as “Makegood” under the Media cost type column. Note the following:

    • Potential Guaranteed Volume: Calculated by including the volume from the original deal + the volume from the Makegood.

    • Potential Media Cost: You will not be charged an additional media cost for Makegoods, only for the original deal.

    • Potential Total Billable Cost: This is calculated by subtracting the media cost of the Makegood from the billable cost of the original deal.

  4. Click Accept.

    • Click Reply to make changes to the Makegood.

  5. Click Configure to start configuring the Makegood like you would with any Programmatic Guaranteed deal. Learn more about configuring Programmatic Guaranteed deals

    You can also find and configure Makegoods from the My Inventory page. You can use the Media cost type and then Makegood filter to easily find them.

Limitations

  • Makegoods are only available for Google Ad Manager deals

  • Makegoods are not available for YouTube Programmatic Guaranteed deals

  • Makegoods are not available for CPD deals

  • Makegoods cannot be created for existing Makegoods

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