Programmatic Guaranteed deals with third-party exchanges

You can set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for programmatic guaranteed deals while leveraging tagless transactions and Google managed billing features.

You can initiate a negotiation with your publisher by sending a request for proposal (RFP). See Programmatic Guaranteed request for proposals (RFP) for details. If you and the publisher have already negotiated the terms of the deal offline and you have the deal ID, you can create the deal in My Inventory.

Creating a deal in My Inventory

Step 1: Add products and advertisers

This is where you add one or more products (publisher placements) and choose your advertisers. Then select a partner revenue model, enter the partner costs, and choose which advertisers have permission to target the products.

  1. Sign in to your Display & Video 360 account.
  2. Navigate to Inventory > My Inventory.
  3. Click New > New guaranteed inventory.

  4. Enter a name for the insertion order that you are creating along with the publisher’s name.

  5. Choose Programmatic as the Transaction Method and the exchange that you are working with for the deals being created.

    Note: Only Rubicon, SmartRTB+, and SpotX are currently available.
  6. Add your products by entering them into the table, with each row containing an individual Deal ID provided by the Publisher/Exchange.

  7. Select a partner revenue model and enter an appropriate percentage. Learn more about the different partner revenue models available.

  8. Enter the partner costs. Learn more about partner costs.

  9. Choose which advertisers have permission to target the products. Optionally, you can toggle Assign inventory source to all advertisers to allow any advertiser permission to target the products. If multiple Advertisers are selected, choose one to be the Default advertiser.

  10. Select an existing campaign within the default advertiser from Step 9 to contain your default insertion orders and line items.

Step 2: Choose creatives

The next step is to select at least one available creative for each of the product sizes and durations. When you’ve selected one or more creatives for each size, click Next.

For native ads, the final rendering is determined by the publisher. The publisher is responsible for rendering the ad according to the style of their website or app. Let the publisher know if you have a preference on which assets are required to be rendered in the ad.

Step 3: Settings (Optional)

The final step is to specify conversion tracking and partner revenue model settings. 

Display & Video 360 uses Floodlight activities to track conversions and add users to remarketing lists. Select the Floodlight activity that you'll use for conversion tracking in this line item. You can create and manage Floodlight activities by going to Floodlight > Floodlight Activities in your advertiser. Learn more about Floodlight activities. Note that if you use Campaign Manager, Floodlight activities are managed in your Floodlight settings and are synced through your linked Display & Video 360 advertiser.

When you've made all your choices, click Done. Your deal now appears on the "My Inventory" page under “Everything else”. Configure or edit inventory by hovering over the inventory source and clicking the button to the far right. Note that you must configure the deal before it can go live.


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