About Google video partners
Google video partners are high-quality publisher websites and mobile apps in the Google Display Network where you can show your YouTube ads to viewers beyond YouTube. Publishers are carefully vetted and must abide by Google’s inventory quality standards. Video partners span multiple content categories including entertainment, sports, news, technology, automotive and home and garden, among others.
Video partners are included by default in inventory targeting when you create a YouTube & partners line item in Display & Video 360. To include or exclude video partners from a YouTube & partners line item, edit your Inventory Source targeting from the line item’s Targeting settings page.
Example of a skippable ad on video partners (desktop)
The benefits of targeting video partners
Show ads on content that fits your brand
Video partners offer the same robust controls, content settings, and targeting that’s available on YouTube. This allows you to have more control over what type of content your ads can appear on or next to, and better tailor your campaigns to your brand.
Reports can be segmented by YouTube and Google Display Network to measure the relative performance.
Engage new viewers outside of YouTube
- Reach: Video partners can help you engage new users outside of YouTube, so you can increase the reach of your video ads.
- YouTube views: When a skippable ad is watched on video partners, it will increment the view count of your YouTube video.
- Impact: Ads on video partners can help customers become more aware of your products and more interested in your brand.