DV360-hosted creatives in Campaign Manager

Display & Video 360 is built to improve collaboration between creative, brand, media, and data teams. When you manage your creatives in Display & Video 360 you can view reports on these creatives in both Display & Video 360 and in Campaign Manager.

If you use Prisma, don't create reports using the DV360 Advertiser in Campaign Manager. It's not currently compatible with Prisma and will result in workflow and reporting issues.

Benefits

  • Automatic reporting in Campaign Manager. If you manage your reporting in Campaign Manager, you don't need to add Campaign Manager tracking ads to creatives, because uploading a creative to Display & Video 360 automatically creates a creative, ad, and placement in your DV360 Advertiser in your Campaign Manager account (Native site creative types are the only exception).
  • Creative teams can directly upload and manage creatives in their own workspace while you continue serving creatives hosted by third-party ad servers and Campaign Manager. When you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement. After you add creatives to an advertiser in Display & Video 360, you can select specific creatives for each line item.
  • Take advantage of Display & Video 360-only formats. Quickly build creatives using high-performing Display & Video 360 formats, such as Native formats, Flipbook (beta), Parallax (beta), and more.

About your DV360 Advertiser in Campaign Manager

To avoid potential conflicts with your existing Campaign Manager advertisers, when you host creatives in Display & Video 360, a DV360 Advertiser is automatically created in Campaign Manager. You can use this advertiser to get reports about your Display & Video 360 campaigns directly in Campaign Manager.

To avoid reporting issues, you should not add your own Campaign Manager tracking ads to these creatives. This should speed up your campaign management workflow and reduce potential errors in wrapping creatives.

Names of DV360 advertiser and campaign items in Campaign Manager

Item How it's named in Campaign Manager
Advertiser “BidManager_Advertiser_DO_NOT_EDIT_”, followed by your DV360 Advertiser ID.
Campaign

“BidManager_Campaign_DO_NOT_EDIT_“, followed by your CM Advertiser ID and a unique CM Campaign ID.

Recommended: Use the the "DBM Campaign" dimension in reports to get the name of the campaign used in Display & Video 360. By sharing naming conventions with your DV360 team, you can ensure consistent reporting across your programmatic and reservation buys.
Creative The same as the creative name used in Display & Video 360.
Ad “DFA Zero Ad for“ followed by the creative name used in Display & Video 360.
Placement The creative name used in Display & Video 360, followed by “ (DFA Zero placement)“.

Best practices

When hosting your creatives in Display & Video 360:

  • Collaborate across teams when you set up campaigns

    Consider using the “DBM campaign” dimension when reporting on creatives built using DV360. This will allow you to measure the effectiveness of programmatic campaigns as defined by your DV360 team. By sharing naming conventions, these campaigns can easily be compared with traditional CM campaigns with post-processing.

  • Name your creatives with care

    The names of your creatives in Display & Video 360 will appear in Campaign Manager reports as creative name and placement name under your Display & Video 360 advertiser. Make sure your teams are aligned on naming conventions before you upload creatives, because they might not be changeable later.

  • Add third-party verification tags

    To save time, wrap multiple tags at once.

Upload creatives directly to Display & Video 360

Instead of syncing creatives over from your Campaign Manager advertiser, you can upload them directly into Display & Video 360.

  1. Go to Display & Video 360 and sign in.
  2. Find and open your advertiser.
  3. In the left menu, click Creativeand thenCreatives.
    • To upload finished creative files, click Newand thenUpload, then select the creative type.
    • To add a third-party ad tag, click Newand thenThird-party, then select the tag type.
    • To learn more about Display & Video 360-only formats and try them out, click Newand thenCreative from format gallery.
    • To add many creatives at once, you can download a spreadsheet template, then fill in the details for each creative you want to upload. Learn how to bulk upload creatives

Report on Display & Video 360-hosted creatives in Campaign Manager

Find your DV360 Advertiser ID

To report on your Display & Video 360 creatives in Campaign Manager, your reporting team will need your DV360 Advertiser ID.

  1. Go to Display & Video 360 and sign in.
  2. In the left menu, click Partners. If you don't see "Partners" in the left menu, you may already have an advertiser open. If so, click on the name of the partner in the top menu to open the list of advertisers under that partner, then skip to step 4.
  3. Find your partner, then open it by clicking its name. You'll be taken to the list of advertisers you have access to under that partner.
  4. Find the advertiser name, then copy the advertiser ID number to the right of the name.

Create a report in Campaign Manager

  1. Go to Campaign Manager, then click the Report Builder tab.
  2. Click Offline Reporting.
  3. Click New offline report, then select the report type you'd like.
  4. In the Report setup section, add Advertiser as a filter. To the right, click + add, then search for your DV360 Advertiser ID. In the search results, DV360 Advertiser names start with “BidManager_Advertiser_DO_NOT_EDIT_”, followed by your DV360 Advertiser ID.
  5. Select your DV360 advertiser, then click Done.
  6. After you’ve added the DV360 Advertiser to your report, you can add “DBM Campaign” and “Creative” as dimensions. Note: “Creative” and “DBM Creative” are the same, but are both listed as available dimensions.
  7. Add other filters as needed. If you include a filter on a Campaign Manager dimension, you'll also need to add the corresponding dimension from the DV360 Advertiser, otherwise it'll be filtered out.
  8. Add any other dimensions and metrics you want to see in your report.
  9. Select report schedule and delivery options.
  10. Save your changes, or to run the report immediately, click Save and run.

Report on native ad formats in Display & Video 360

Some native ad formats in Display & Video 360 require a different workflow than other formats, because the publisher is responsible for rendering a native ad. Note the following differences:

Native Creative Type Tracking Differences

Native site
Native app install

If your Display & Video 360 advertiser is linked to a Campaign Manager advertiser, you must assign a Campaign Manager tracking ad to your creative under “Serving properties”. If your Display & Video 360 advertiser isn't linked to Campaign Manager, the proper impression and click tracking is automatically added for you.
Native video Campaign Manager tracking ads aren't supported. For Campaign Manager-linked advertisers, you can create reports in Campaign Manager using your DV360 Advertiser ID.

About impression counting in Display & Video 360 versus Campaign Manager

Impressions are counted differently in your DV360 advertiser than they are in a reservation campaign in Campaign Manager:

  • In your DV360 advertiser, impressions are counted when the bid is won.
  • In a reservation campaign in Campaign Manager, impressions are counted when the creative serves.

FAQ

Why can’t I use Campaign Manager tracking ads with my Display & Video 360 creatives?

Campaign Manager tracking ads are used to report on clicks and impressions for content that's not served by Campaign Manager.

Display & Video 360 creatives are served through Campaign Manager, which is why you don't need to use tracking ads. When you host a creative in Display & Video 360, it will automatically show up in Campaign Manager’s DV360 Advertiser, which is one of the benefits of using Campaign Manager and Display & Video 360 together.

Do not add a Campaign Manager tracking ad to a Display & Video 360-hosted creative (except for Native site and native app install ads).

How does attribution work for the DV360 Advertiser in Campaign Manager?

Attribution in Campaign Manager is tracked per Floodlight configuration, which contains all of the Display & Video 360 advertisers that you’ve linked the Campaign Manager account to. While you cannot report on everything in a single campaign in Campaign Manager, attribution data is available for all campaigns.

Why is reporting for Display & Video 360-hosted creatives in a separate Campaign Manager advertiser?

In Campaign Manager, you can create and manage multiple advertisers. Each advertiser contains a different group of campaigns, as well as creative assets and other settings. It's up to you to determine how to group them. For example, you might create an advertiser for all the campaigns you need to run for a particular client. Or, you might create separate advertisers for different product lines or divisions.
The DV360 Advertiser in Campaign Manager is just another advertiser in your network, or another way of organizing information. Because it's created by the system, it's a separate advertiser to avoid any conflicts with your existing organization scheme.
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