Brand lift studies for video campaigns
Brand lift studies determine the effectiveness of your video ad campaigns. This is done through survey questions that measure a viewer's reaction to the content, message, or product in your video ads, as compared to a control group. The data gathered from your study is then analyzed to show the overall impact of your video ads on the perception of your brand (through the viewer's brand recall, favorability, awareness, and purchase intent).
To participate in a brand lift study your campaign must:
- Be new, and not have started yet
- Have frequency capping enabled, with a maximum frequency of 3 a day
- Be part of an insertion order that only contains video line items
- Be prepared to deliver at least 1.5 million impressions per study question