Data-driven creative formats
There are 3 responsive data-driven creative formats in Display & Video 360: Panorama, Cuecard, and Blank Slate. These new formats are ideal for promoting brand awareness. To get started, add your brand assets and customize for your audiences and goals.
See demos and learn more about the features and assets for each format below. All assets are optional, so if you don't have the right image for an asset, you can leave it out.
Supported dimensions
All data-driven formats support the following sizes:
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Each format has a corresponding template in Google Web Designer with the same name. To customize a format to fit your advertiser's goals, you can open the corresponding template in Google Web Designer, customize it, then replace the format in your existing creative.
Panorama
Panorama includes 3 frames of content that users can swipe through to learn more about your brand.
Creative look and feel
All assets are optional, so you can mix and match to create unique design variations.
| Asset | File type | Aspect Ratio/Font size | Alignment |
Suggested |
Example |
|---|---|---|---|---|---|
| Logo |
GIF, |
17:4 | Top left |
Not used in example Actual size at 1x pixel density: 170 x 40 |
|
| Accent image 1 | GIF, JPG, PNG |
3:2 | Center |  Actual size at 1x pixel density: 240 x 160 |
|
| Accent image 2 | GIF, JPG, PNG |
7:5 | Top right |
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| Accent image 3 | GIF, JPG, PNG |
4:3 | Bottom right |  Actual size at 1x pixel density: 140 x 105 |
|
| Background image | GIF, JPG, PNG |
6:5 | Center |  Actual size at 1x pixel density: 300 x 250 |
|
| Background color | — | ||||
| Call-to-action text | Max font size: 14 px |
At 14 px font size, At 12 px font size, |
Click here | ||
| Call-to-action background color | — | ||||
| Tagline text | Max font size: 64 px |
At 64 px font size, At 30 px font size,
|
Refreshing & revitalizing essential oils | ||
| Description text | Max font size: 24 px |
At 24 px font size, At 12 px font size, 126 characters |
Rosehip & Hibiscus Facial Cleanser |
* Based on the width of the capital letter M in the format's default font.
Cuecard
Cuecard includes 3 frames of content that scroll down to highlight key features of your product or service.
Creative look and feel
Assets checklist
All assets are optional, so you can mix and match to create unique design variations.
| Asset | File type | Aspect Ratio/Font size | Example |
|---|---|---|---|
| Logo | GIF, JPG, PNG |
16:5 |  Actual size at 1x pixel density: 112 x 35 |
| Background image | GIF, JPG, PNG |
6:5 |  Actual size at 1x pixel density: 300 x 250 |
| Background image overlay | — | #000000, 40% opacity | |
| Background color | — |  |
|
| Slide 1 Description text | Max font size: 72 px |
LEAVE THE PAST IN THE DUST | |
| Slide 1 Additional text | Max font size: 14 px |
Not used in example | |
| Slide 2 Description text | Max font size: 72 px |
BATTERY IS FULLY CHARGED | |
| Slide 2 Additional text | Max font size: 14 px |
Not used in example | |
| Slide 3 Description text | Max font size: 72 px |
WHERE TO NEXT? | |
| Slide 3 Additional text | Max font size: 14 px |
The New Neuron | |
| Slide 3 Call-to-action text | Max font size: 14 px |
Learn more | |
| Slide 3 Call-to-action background color | — | |
Blank Slate
Blank Slate is a simple image creative with a brand logo, background image, headline, description, and call-to-action button.
Creative look and feel
Assets checklist
All assets are optional, so you can mix and match to create unique design variations.
| Asset | File Types | Aspect Ratio/Font size | Suggested Character Limits* |
Example |
|---|---|---|---|---|
| Logo | GIF, JPG, PNG |
118:35 | Not used in example Actual size at 1x pixel density: 118 x 35 |
|
| Background image | GIF, JPG, PNG |
6:5 | Actual size at 1x pixel density: 300 x 250 |
|
| Background color | — | |
||
| Headline | Max font size: 36 px |
86 characters at smallest font size | Not used in example | |
| Description | Max font size: 36 px |
86 characters at smallest font size | Not used in example | |
| Call-to-action text | Max font size: 13 px |
14 characters | Not used in example | |
| Call-to-action background color | — | Not used in example |
* Based on the width of the capital letter M in the layout's default font.
Use a format to make a data-driven creative
- Open an advertiser, then click Creative
Format Gallery in the left menu. (Alternatively, you can click Creative
- Choose the format you wish to use: Blank slate, Cue Cards, or Panorama. Under your chosen format, click Create.
Format Gallery in the left menu. (Alternatively, you can click Creative You'll be taken to Ad Canvas, where you can begin to swap in your own images, text, and landing page URLs. Learn how to use Ad Canvas