Data-driven creative formats

Three new dynamic formats have been added to Display & Video 360: Panorama, Cuecard, and Blank Slate. These new formats are ideal for promoting brand awareness. To get started, add your brand assets and customize for your audiences and goals.

See demos and learn more about the features and assets for each format below. All assets are optional, so if you don't have the right image for an asset, you can leave it out.

Supported dimensions

All data-driven formats support the following sizes:

  • 160 x 600
  • 250 x 250
  • 300 x 50
  • 300 x 250
  • 300 x 600
  • 320 x 50
  • 320 x 320
  • 320 x 480
  • 336 x 280
  • 728 x 90

 

Create your own data-driven format
Each format has a corresponding template in Google Web Designer with the same name. To customize a format to fit your advertiser's goals, you can open the corresponding template in Google Web Designer, customize it, then replace the format in your existing creative.

Panorama

Panorama includes 3 frames of content that users can swipe through to learn more about your brand.

Creative look and feel

Assets checklist

All assets are optional, so you can mix and match to create unique design variations.

Asset File type Aspect Ratio/Font size Alignment

Suggested
Character
Limits*

Example
Logo

GIF,
JPG, PNG

17:4 Top left  

Not used in example

Actual size at 1x pixel density: 170 x 40

Accent image 1 GIF,
JPG, PNG
3:2 Center  
Actual size at 1x pixel density: 240 x 160
Accent image 2 GIF,
JPG, PNG
7:5 Top right  


Actual size at 1x pixel density: 140 x 100

Accent image 3 GIF,
JPG, PNG
4:3 Bottom right  
Actual size at 1x pixel density: 140 x 105
Background image GIF,
JPG, PNG
6:5 Center  
Actual size at 1x pixel density: 300 x 250
Background color        
Call-to-action text   Max font size: 14 px  

At 14 px font size,
13 characters

At 12 px font size,
15 characters

Click here
Call-to-action background color        
Tagline text   Max font size: 64 px  

At 64 px font size,
8 characters

At 30 px font size,
36 characters

 

Refreshing & revitalizing essential oils
Description text   Max font size: 24 px  

At 24 px font size,
30 characters

At 12 px font size, 126 characters

Rosehip & Hibiscus Facial Cleanser

* Based on the width of the capital letter M in the format's default font.

Cuecard

Cuecard includes 3 frames of content that scroll down to highlight key features of your product or service.

Creative look and feel

 

 

Assets checklist

All assets are optional, so you can mix and match to create unique design variations.

Asset File type Aspect Ratio/Font size Example
Logo GIF,
JPG, PNG
16:5
Actual size at 1x pixel density: 112 x 35
Background image GIF,
JPG, PNG
6:5
Actual size at 1x pixel density: 300 x 250
Background image overlay   #000000, 40% opacity
Background color   
Slide 1 Description text   Max font size:
72 px
LEAVE THE PAST IN THE DUST
Slide 1 Additional text   Max font size:
14 px
Not used in example
Slide 2 Description text   Max font size:
72 px
BATTERY IS FULLY CHARGED
Slide 2 Additional text   Max font size:
14 px
Not used in example
Slide 3 Description text   Max font size:
72 px
WHERE TO NEXT?
Slide 3 Additional text   Max font size:
14 px
The New Neuron
Slide 3 Call-to-action text   Max font size:
14 px
Learn more
Slide 3 Call-to-action background color  

Blank Slate

Blank Slate is a simple image creative with a brand logo, background image, headline, description, and call-to-action button.

Creative look and feel

  

 

Assets checklist

All assets are optional, so you can mix and match to create unique design variations.

Asset File Types Aspect Ratio/Font size Suggested
Character
Limits*
Example
Logo GIF,
JPG, PNG
118:35   Not used in example

Actual size at 1x pixel density: 118 x 35
Background image GIF,
JPG, PNG
6:5  
Actual size at 1x pixel density: 300 x 250
Background color     
Headline   Max font size:
36 px
86 characters at smallest font size Not used in example
Description   Max font size:
36 px
86 characters at smallest font size Not used in example
Call-to-action text   Max font size:
13 px
14 characters Not used in example
Call-to-action background color     Not used in example

* Based on the width of the capital letter M in the layout's default font.

Use a format to make a data-driven creative

  1. Open an advertiser, then click Creative and then Format Gallery in the left menu. (Alternatively, you can click Creative and then Creatives, then click New and then Creative from format gallery).
  2. Choose the format you wish to use: Blank slate, Cue Cards, or Panorama. Under your chosen format, click Create.

You'll be taken to Ad Canvas, where you can begin to swap in your own images, text, and landing page URLs. Learn how to use Ad Canvas

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