Set up targeting

Installed app category targeting

Display & Video 360 can target mobile devices, based on the type of apps users have already installed. This type of targeting is beneficial for app campaigns because users of a given app may be interested in other similar apps (that belong to the same category). For example, existing users of one social app are likely interested in other social apps.

Here's how:

  1. Navigate to an insertion order or line item and then Default Targeting and then Audience Lists.
  2. Click the Affinity & In Market tab.
  3. Change the dropdown from All types to Installed app.
  4. Click the checkmark to include an Installed app audience.
    1. For example, Shopping will target mobile devices that have shopping type apps already installed.
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