Video campaigns

Third-party VAST tags

Display & Video 360 supports third-party VAST 2.0, 3.0, and 4.0 tags. Once you've added a creative's tags to Display & Video 360, Display & Video 360 automatically wraps the tag with an impression tracking macro and a click tracking macro. By adding these macros, you'll be able to view the number of impressions, click, and conversions associated with the creative in Display & Video 360.

Third-party VAST tags are only supported for video creatives. Third-party audio creatives are not supported.
Add a third-party VAST tag
  1. Open an advertiser, then click Creatives in the left menu.

  2. On the page that loads, click New. If you don’t see the New button, your advertiser’s creatives are managed in Campaign Manager, and you can skip the rest of this procedure.

  3. Click Third-party and then VAST tag.

  4. Enter a name for the creative in Display & Video 360.

  5. Enter the VAST tag URL.

  6. (Optional) Click Serving properties to edit the Campaign Manager lookback window for your creative. 

  7. (Optional) Click Additional details to add an integration code or notes.

  8. Save your creative. 

You’ll see a preview of your video after you save the creative.

Once a creative has been added to Display & Video 360, the creative will be manually and automatically reviewed to ensure the creative functions correctly and is compliant with the creative policies of both Display & Video 360 and any inventory sources that have explicit creative requirements. You’ll see information about the creative’s review status in the Audit status section of the creative. Learn more about the creative review process.
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