Inventory transparency

The Bid Manager Reportable Sites channel was removed 8/27/2018. You can exclude the new Non-Reportable Sites and Apps channel from targeting instead.

Ensure all sites your ads serve to are reportable

Excluding the Non-Reportable Sites and Apps channel in Apps & URLs targeting may not prevent low volume inventory from being associated with YouTube & partners or Demand Gen line items, depending on the specific inventory sources those line items serve on.

Exclude the Non-Reportable Sites and Apps channel in Apps & URLs targeting to ensure that all sites you serve to have their URLs exposed in any report you run. The Non-Reportable Sites and Apps channel is available in partner, advertiser, insertion order, and line item targeting.

Limitations

• Download composite list isn't supported (to view a list of targeted sites).
• Local reportable sites will be filtered out and not served on.

Non-transparent inventory

Non-transparent inventory is inventory that has been indexed as reportable, but uses URLs that diverge from URLs you'd normally see when visiting websites.

There are 2 types of non-transparent inventory:

1. Semi-transparent inventory:
   • Inventory is semi-transparent if the impression's bid request includes the channel and publisher's name, but not the URL of the page the impression is associated with. Google Ad Manager is the only provider of semi-transparent inventory in Display & Video 360.
   • For example: it.ron.preroll.smartx.com
2. Anonymous inventory:
   • Inventory is anonymous if the impression's bid request includes the publisher's name, but not the URL of the page the impression is associated with.
   • For example: a3f89b9369880995.anonymous.google

Search for non-transparent inventory

You can search for "Non-Reportable Sites and Apps" within line item, insertion order, advertiser, or partner targeting to negatively target the channel.

1. At the partner or advertiser level, expand Settings > Targeting on the left menu.
2. Select the edit icon for Channels & URLs:
3. In the Channels & URLs window, under Channels: Search for "Non-Reportable Sites and Apps".

Low volume inventory in reports

You can create a report that groups inventory by site to view low volume inventory.

Low volume inventory consists of impressions from the following:

• Impressions associated with URLs that haven't been classified for targeting.
• Impressions on sites that are indexed, but temporarily aren't reportable.
• Impressions that serve on the Google TV, Discover-feed, Gmail or video partners inventory sources through YouTube & partners or Demand Gen line items. For impressions served on video partners, use the "Placement (All)" dimension to report on the apps & URLs that ads showed.