Category report

Use the Category report to see how well your line items performed based on the category they targeted.

This report looks at all the categories you've targeted your line items to, and groups your impressions, clicks, and conversions by each category. For example, if you targeted the "/Shopping/Apparel" category, you can see how many impressions, clicks, and conversions occurred as the result of serving a line item targeted to the "/Shopping/Apparel" category.

Best practice: Once you've found the categories that perform best for your line items, move these categories into a high-performing line item and increase your bid to win more impressions.

Please note this report requires that you've already targeted your line items to categories.

What can I measure?

You can measure the performance of the categories you've targeted by using a large selection of metrics, such as impressions, clicks, conversions, and so on.

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