Charts for monitoring spend and performance

Monitor impression loss

The impressions lost chart illustrates, over the past seven days, how many additional impressions that matched your line items' targeting could have been purchased. Use this chart to understand which changes should be made to improve your pacing.

Chart of lost impressions

By default, this chart reflects all of the line items in your insertion order. However, if you want to view impression loss information for specific line items, select the checkboxes next to individual line items and the chart will update in real time.

How are impressions lost?

Impressions are lost because your line items':

  • Frequency cap is too low, or
  • Budget is too low, or
  • Bid is too low

For more information, see Reasons you're not winning more impressions.

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